Tag Archives: marketing

Picky Eaters

Full course dinner

Image via Wikipedia

I know it’s not Friday but I had a thought about eating – or maybe about NOT eating – I want to share.  Actually, as I think about it, maybe this is more about rasing your kids than it is food.  I’ll let you decide.  I do know it’s about business too!

We were pretty lucky as parents when it came to our daughters being picky eaters.  Both of them ate pretty much everything until they got older (like 8) and it wasn’t really an issue to get them to eat at all.  Watching other parents struggle to get their kids to eat anything reminded us about our luck in this area and even today while the girls have made some choices about likes, dislikes, and food in general (one is a vegan, one is an omnivore except for eggs), they have good palates and will try new things.

So how is this related to business? Continue reading

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Filed under food, Thinking Aloud

Missing My Wallet

Birthday Cake

Image by Пероша via Flickr

I had a birthday recently and am now firmly ensconced in the 55+ demographic. I know that this doesn’t matter to any of you since my youthful spirit shines brightly. However, it seems to matter a lot to people doing research or trying to sell stuff. What a shame.
This really hit home to me as I was being screened for yet another online survey. I take these for a couple of online music services in order to get the service for free. However, although I live in a nice zip code and am an active consumer (with opinions about everything as you all well know), I screen out of a lot of surveys – my opinions aren’t needed –  and I’m pretty sure it’s the age screen that determines that. Huge mistake, and here’s why. Continue reading

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Filed under Helpful Hints

Catching The Truck

Grumman LLV photographed in USA.

Image via Wikipedia

Almost a year ago, I wrote about the cats in our neighborhood and how they chase squirrels with no thought as to what they’re going to do once they catch it.  I had a similar thought this morning as I got yet another company-centric plea to “like us” or “follow us.”  Since part of what I do is to help companies understand, manage, and use social media to further their goals, I’m all for building up the engaged consumer base.  However, that leads to the inevitable question about what happens when the dog catches the mail truck:  once you’ve attracted fans and followers, what happens? Continue reading

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Filed under Consulting, digital media