A couple of studies found me this morning and I want to share something I noticed as I was reading them. One comes from Buddy Media via eMarketer; the other from ChiefMarketer.com. Both concern social media and how companies are investing and utilizing this channel. Both raise questions in my mind especially as I look at their findings in concert with one another. Let’s see if you agree. Continue reading
Tag Archives: marketing
Doing Well While Doing Good
We hear an awful lot about privacy these days, mostly about how there isn’t any. When it comes to us as individuals, that’s not a particularly good thing but today’s rant isn’t about you and me. It’s about corporations and how they don’t enjoy quite as much privacy either, which in many consumers‘ minds is a very good – and actionable – thing. You see, if a business is misbehaving, it’s hard to keep a secret and people are demanding higher levels of responsibility from those firms with which they choose to do business. This isn’t me speculating: I have proof! Continue reading
Filed under Helpful Hints, Reality checks
What’s A Friend Worth?
Ask yourself this about your best friend: what is he or she worth to you? I know – silly question. After all, our friends don’t really have monetary value. What they provide is measured in emotional support, perhaps a more varied perspective on the world around you, and maybe a great system of checks and balances with your own perception of you and the worlds around you.
I got to thinking about the fallacy of measuring a friend’s worth as I read an article last week on a marketing study. In my mind, social media in many forms isn’t about the traditional measures of ROI. After all, if the point is to engage people in conversations, much as with one’s own friends, the ROI isn’t really quantifiable in traditional terms. But let’s see what you think. Continue reading
Filed under digital media
Consult Keith 