Tag Archives: marketing

Will This Make Me Look Fat?

Our fun this Foodie Friday begins with an answer to one of the questions I’ve been told never to answer.  No, I’m not going to post pictures of anyone you know in new jeans and have you decide if they look fat.  Instead. I’m going to posit the question as one we might all ask the purveyors of a prepackaged food and make a broader business point.

For today’s victim example, let’s take something that we all know isn’t really the best meal choice – a frozen pizza.  Since it’s Friday and we’re celebrating, maybe we choose to eat the “individual pizza” (yes, that’s in the name) as a treat for finishing the work week.  Reading the label it’s only 770 calories.  Not too bad, until we read on and realize that we’ve been lied to.  Good business? Continue reading

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Filed under Helpful Hints, Reality checks

It Exists – Now Measure It

Image representing Ifbyphone as depicted in Cr...

Image via CrunchBase

Some of you are probably familiar with the S.M.A.R.T. philosophy of business goals.  The “M” in that acronym is for “measurable” and today’s screed has to do (once again) with the gap between our desires and our actualities with respect to measurement.

Specifically, it has to do with the results of a survey by Ifbyphone on the State of Marketing Measurement.  You can look at the results here but a few things stood out in my mind – let’s see what you think.

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Keep Your Finger To Yourself

We have something from the trademark world this morning. There is a group within the US Patent Office called the Trademark Trial and Appeal Board. They’re the folks who figure out if some piece of intellectual property – a name, a slogan, a design – is protectable by a trademark (I’ll pause here whilst all the lawyers out there rush to correct me).
Recently they refused to approve a bottle design on the basis that it was “scandalous,” which is pretty rare. I think they got it wrong and here’s why. Continue reading

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Filed under Helpful Hints, Reality checks