We start the week with something that won’t tax our brains too badly. Today it’s a report that confirms something I think we probably all know but of which it’s nice to have confirmation. In a nutshell, we learn that people are the best brand ambassadors and that many folks tell their friends when they’ve had a great experience as well as when they’re unhappy. While there may be a tendency to assume that only the negative stuff gets talked about, that’s just not the case. Continue reading
Tag Archives: Marketing and Advertising
Prime-Time Apps?
I’m not sure what to make of a new report out the other day from Flurry, a firm that tracks applications running under iOS, the iPhone’s operating system. On the one hand, it reminded me of the power of aggregated numbers; on the other hand it contains a few comparisons I think might be sort of specious. But as we do in matters of this sort, let me lay out a few things and you make up your own mind. Continue reading
Filed under digital media
It IS Up To You!
I’m really sad the some business people continue to operate with blinders on. Notice that I said “sad” and not “surprised” although I wish that were the case. I was taught at a pretty young age that ignorance is no excuse for bad behavior – if you do wrong and break a law, even unknowingly, the bottom line is that you broke the law. The case I’m going to point to isn’t a “law” per se – it’s more of a moral dilemma. But I’ll put it out there and let you tell me. Continue reading
Filed under Huh?, Thinking Aloud
Consult Keith 