Image via CrunchBase
I know I sometimes get a bit “out there” with some of these posts. Today might be one of those but hopefully you find the tidbit I’m about to discuss as interesting as I do.
Those of you who are outside of the media business might not be aware that Nielsen, the ratings company, updates what are called “universe estimates” every year. This is to reflect the growth in households and of the numbers of people who live in them. Those ratings you see reported are percentages of a universe – a 10 rating means 10% of what’s being measured – homes, Men, Women 18-34 – was watching. Percentages are constant; universes aren’t, and this is where it gets interesting. Let’s see what you think. Continue reading
Consult Keith 