We have something from the trademark world this morning. There is a group within the US Patent Office called the Trademark Trial and Appeal Board. They’re the folks who figure out if some piece of intellectual property – a name, a slogan, a design – is protectable by a trademark (I’ll pause here whilst all the lawyers out there rush to correct me).
Recently they refused to approve a bottle design on the basis that it was “scandalous,” which is pretty rare. I think they got it wrong and here’s why. Continue reading
Tag Archives: Marketing and Advertising
Keep Your Finger To Yourself
Filed under Helpful Hints, Reality checks
Uncreative Creative
I was watching some streaming video the other day and of course there was an ad pre-rolling before the thing I wanted to see. Not an issue in my mind – trading 15 or 30 seconds of attention for free, high quality content is just fine with me.
Image via Wikipedia
But it did get me thinking. What I was watching was a repurposed TV ad – I’d seen it a few times on air already. Think about that – you wouldn’t open a magazine and see the creative from an outdoor board on the page. You wouldn’t run a radio ad on TV. So what is it about digital?
Filed under digital media
Let’s Dabble In The Concrete
Let’s start with a quote this week:
In 2012, marketers will need to focus more sharply on hard metrics to gauge digital and social marketing ROI. They will be pushed in this direction by economic and competitive forces, and by rising expectations from internal stakeholders who are more interested in the bottom line than in creative experimentation. Up until now, marketers have been content to dabble in digital and social marketing out of curiosity or peer pressure. But as stakes get higher, these media will have to provide concrete business benefits.
That’s from eMarketer. I agree wholeheartedly, and here’s why. Continue reading
Filed under digital media, Helpful Hints
Consult Keith 