Tag Archives: Maritz Research

I came across a report of a study the other day which falls into the “someone spent money on that??” category.  No, it’s not some misuse of our tax dollars or a replication of Newton’s Laws.  It’s a study by Maritz Research concerning marketers’ use of Twitter.  Or maybe it’s lack of use.  In any event, eMarketer reported on this  and I thought you might enjoy a giggle.  We’re going to be dealing with Twitter but I’m pretty sure you’d get similar results studying Facebook or any other place where brands and consumers connect. Continue reading →