Tag Archives: Leo Burnett

This is a follow-up to yesterday’s post on high-touch.  30 years ago, United Airlines put out a commercial which conveys what I said more succinctly (no shock there) and clearly.  As you watch the commercial, which I’ve embedded below, I think all you need to do is change the words “phone call” and “fax” to “text” and “email” and you could run the spot today.  The fact that the commercial has stayed with me for 30 years is testament to the message. Continue reading →