Tag Archives: Food industry

The Equipment

For our first Foodie Friday post of the year let’s talk about kitchen equipment.

VIKING STOVE

(Photo credit: CRYROLFE)

I’m very fortunate to cook in a kitchen that’s equipped with just about every tool for which a cook can ask. Some of these things are designed for a specific purpose (boning knife), some are improvements over an existing tool (a Microplane vs. a box grater) and some are just silly (cherry pitter).  The appliances are the highest grade of equipment available to a home cook.  When friends or family come over I can usually serve them something which they enjoy and of which I’m proud.

Sometimes, however, I cook elsewhere.  The stove is usually electric, the oven temp is often off, the knives may be dull or only serrated and small, the pans might be flimsy.  The expectation from those folks whom I’ve served before and for whom I’m cooking now is that they’ll get the same sort of meal they received from my own kitchen.  Frankly, that’s the expectation I have too.  Which is the business point.

We can’t blame the equipment.  How many writers don’t write because they lack screenplay software?  How many times have you heard a budding director say they’ll make their movie when they get better equipment?  Can’t exercise because there’s no gym?  What about in business – would you accept a subordinate’s excuse that they couldn’t complete an assignment because their computer failed?  As a consumer, are you mollified when a restaurant fails to honor your reservation because “the system is down?”

Part of being good at what we do in business is accepting responsibility and not allowing impediments to become excuses.  I’m embarrassed when I serve what I deem to be less than my best meal even if I’m cooking in a strange kitchen with rudimentary tools.  I’m sure most of you feel the same way.  Yet we often don’t translate that into our business lives nor enforce it as a standard on our teams.  We can’t blame the equipment – we play the hand we’re dealt.  The test is to see who can produce consistently great work in any environment.  Even if it lacks a cherry pitter!

You with me on this?

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Ending The Week On A Brutal Note

I’ve been informed that I was a bit brutal on the good, hard-working folks at CL&P yesterday. Maybe, but sometimes honesty is mistaken for brutality, and I try always to be honest here on the screed. If any of your relations or friends work for the power company here in Connecticut  I’m sure they’re doing the best they can.  Whomever is directing them, however, needs to think about another profession.

With that in mind, let’s turn to our Foodie Friday Fun. What else but brutal restaurant reviews?  This piece from HuffPo highlights 10 of the most scathing restaurant reviews they could find.  The piece makes a good point – brutal reviews are always more fun to read than positive ones.  As it turn out, they get wider circulation via social media too.  Having written a few bits of snark in my time, I’ll tell you they’re way more fun to write.  I mean, it takes a fair amount of effort to find a clever and accurate way to say “it sucked”.  Each of the reviews cited is fun – I particularly liked this one from Frank Bruni – and well worth a few minutes of your time.  That said, they do raise an interesting business point.

Suppose you were on the receiving end of one of these babies?  Are your listening posts set up to recognize them?  Is there someone who is designated with responding in a non-confrontational, transparent manner?  What do you do if the criticism is accurate and warranted (that gets well beyond fixing some bad reviews, I know)?  Can’t happen to you?  Check out the reviews not related to restaurants on Yelp sometime.  Google will serve up local search results with negative reviews embedded.  Private sites such as Angie’s List can kill you with you ever knowing it.  Brutal, indeed.

It used to be that a negative newspaper review was bad but not fatal.  After all, very few papers have the kind of circulation (even years ago) that could kill a business.  Word of mouth could hurt, but that took a long time, giving a restaurant ( or any other business) a margin for error.  Not any more.  Restaurants open and close in weeks – there is no time to fix it so they need to start out very good and get better, listening to the information flow all the while.  That’s brutal!

Are you listening?

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Walking First

Foodie Friday again, thank goodness.

English: Apprentice. Man and boy making shoes.

Apprentice. Man and boy making shoes. (Photo credit: Wikipedia)

As we end the week, let’s talk about the professional kitchen, which may be one of the last great bastions of the apprenticeship system.  Escoffier invented the notion of the “Kitchen Brigade.” This system is still used in many restaurants and kitchens and forms the basis of the hierarchy in which people learn.  Typically, aspiring chefs take on the most menial tasks like peeling and prepping vegetables before they’re allowed to have a “real” station.  What’s going on in that world is a business point as well.

Culinary schools have changed the apprenticeship dynamic.  Now applicants come to kitchens feeling as if they’ve been through the grind of the line.  Putting aside having never been under the stress of a real dinner service for days at a time, the reality is that they are “book-smart” and the real world is a very different place.  They want to run before they really know how to walk.  This from a respected chef, Mark Vetri:

I once had a young cook who used to bring in modern Spanish cookbooks because he wanted to make things like mango caviar eggs and chocolate soil. I told him, “Hey, how about you learn how to blanch a goddamn carrot first, cook meat to a correct temperature, clarify a broth and truss a chicken? Once you can do these things then, and only then, should you try to learn these other techniques.” Trust me when I tell you that José Andrés is a master of the basics. You should strive to be one too.

This isn’t limited to the professional kitchen.  If you’ve ever managed younger people, many of them think they know the business thoroughly because they have an MBA or a couple of years in an office.  The reality is that much of what we teach as managers are basic skills that either aren’t taught at all in schools or are given a week’s worth of attention.  Listening, politicking, presentation skills, office culture, and the knowledge specific to an industry are generally not areas in which young folks come prepared.  Try to tell them that!

I was managing people (some older than me) when I was 23.  I was a department head by 25.  In retrospect, I was lucky not to have screwed up more often than I did because I was learning as I went and much of what I was learning were basic skills.  As in the kitchen, learning the building blocks of the industry and business frees you up later on to be able to do anything.  Walk first!

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