Tag Archives: facebook

Talk To Me

My social Network on Flickr, Facebook, Twitter...
Image by luc legay via Flickr

When you’re having a conversation with your friends, do you try to sell them your latest MLM scheme? When you start up a discussion at a dinner party about the economy, is their response usually about how to position your portfolio for success NOW? I didn’t think so.  So why do you, or anyone else, think that this is totally acceptable behavior in conversational media? Continue reading

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Filed under Helpful Hints, Reality checks, Thinking Aloud

Hype or Hope?

Once again this morning there is conflicting information about the value of social media:

Despite its popularity, socnet platforms – including Facebook, Twitter and the like – have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled “How People Use Social Media.”

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Filed under digital media

Demos

Old at being young
Young at being old
Everything’s on hold within our evolution

Barenaked Ladies

When I first started selling TV in 1978, there was a big push to get agencies to buy on demo ratings instead of just household impressions.  Over time, the notion of buying on audience segments became more accepted and today it seems as if I hear more about the 18-49 numbers than I do about households.  Except that there’s one problem. Continue reading

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