Fascinating article in yesterday’s New York Times about the growing number of young people who are turning off Facebook.
CrunchBase
When I started reading it I thought it might have to do with privacy concerns or with cyber stalking. Instead, the focus was on something near and dear to my heart and which I think is applicable to any of us in business. We’ve discussed it before and I think it’s worth discussing again.
Continue reading
Filed under digital media, Helpful Hints, Reality checks
If you were like me, you took some time off last week from many of your regular activities. Of course, given the way things work these days, engaging with your friends via social media probably wasn’t one of them. Which raises a question (the answer to which is forthcoming!): how do businesses maintain their social media presence during down time? After all, as I tell my clients, social media is not a “set it and forget it operation. It requires constant monitoring and support if you are going to participate with your customers (or fans) – they expect their friends to converse and so must you.
So how do companies do it? Continue reading
Filed under digital media, Helpful Hints
I came across a report of a study the other day which falls into the “someone spent money on that??” category. No, it’s not some misuse of our tax dollars or a replication of Newton’s Laws. It’s a study by Maritz Research concerning marketers’ use of Twitter. Or maybe it’s lack of use. In any event, eMarketer reported on this and I thought you might enjoy a giggle. We’re going to be dealing with Twitter but I’m pretty sure you’d get similar results studying Facebook or any other place where brands and consumers connect. Continue reading
Filed under digital media, Helpful Hints
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