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We’re a culture that likes to take pills. Not necessarily as some form of recreation but as a fix for what ails us. I dont know what your experience has been with healthcare but most of the doctors I’ve had over the years tend to want to prescribe you a drug rather than dig down into the causes of something and discuss nutrition and lifestyle changes as a fix. That way takes time. Pills don’t. Do you think business is any different? Continue reading
Filed under Consulting, digital media
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For today’s Foodie Friday Fun post I want to talk about what the food court tells us about media. I know – exactly what you were thinking about yourself. But there really is an analogy in there.
I’m sure you’ve wandered around the mall and as you get to the food court you’ve had folks come up to you with samples of food. Maybe you had the same experience at the supermarket or Costco. Sampling isn’t exactly a new strategy, even in media. Movies have been giving away samples – the “coming attractions” – for as long as I can remember. So what’s different and why is it important? Continue reading
Filed under digital media, food, Thinking Aloud
What’s in a name? Shakespeare pondered that centuries ago and figured out that the thing would smell as sweet no matter what we called it (and don’t ask me to quote the rest of Romeo and Juliet – not one of my favorites).
That quote came to mind this morning as I read a piece on the battle over two spas’ use of the same name. They’re thousands of miles apart; they don’t draw the same clientele, yet they’re in court over the dispute. The point? Continue reading
Filed under digital media
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