Tag Archives: digital media

What Kind Of Cold Cut Are You?

It’s Foodie Friday, which means that the weekend is upon us. Maybe you’ll use the downtime to catch up on your reading or non-work web activity. I’ll bet you might even fall into the trap of taking one of those online quizzes.

If you go on a site like Buzzfeed, you won’t have to read very far before you’ll encounter a food-related quiz of some sort. “We’ll Guess Your Exact Age If You Take This French Fry Quiz” or “Your Subway Order Will Determine Where You Should Live.” By the way. according to them, I’m a 23-year-old who should be living in Seattle…

Food quizzes and others are all meant to be good fun, or are they? When Facebook asks me what Harry Potter character I am, don’t I really want to know? Actually, no, I don’t. Let’s think about the “innocuous” quizzes cited above. Asking me about my preferences in fry style, favorite fast-food fry outlet or condiment provides a great deal of information both in the aggregate and about me personally when it comes to targeting me with ads. How can they do that when they don’t know who I am since I didn’t log in? Well, I really did sort of log in since both the Facebook pixel and Twitter pixels are active on the site. They can sell the aggregated information to producers of fries and condiments and fast food chains and they can sell my “pixel” to advertisers of the same.

Then there are the quizzes that ask you to give them an email to send you the results. They’re even more dangerous, as are the quizzes that ask you to answer questions that might be used as security questions (Where did you go to middle school or what was your first car?). We need to understand that since we’re living in the age of surveillance capitalism, everything we do is worth something to someone other than ourselves. Since we don’t have any control much of the time over who is collecting – and selling – our data, we need to be especially wary of every action we take. A “like” is a vote, a “share” is an endorsement. If you don’t believe me, go to your Facebook ad settings and check out what they think your interests and other tidbits are.

What kind of cold cut are you? The kind that gets sliced quite thinly and sold by the pound. Forewarned is forearmed!

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Filed under food, Helpful Hints, Reality checks

Something Could Be Gaining

I was watching TV last night and on came a commercial break. There were 5 commercials in this pod along with a couple of promo spots for the network I was watching. When the pod was over, something dawned on me and that has prompted today’s thought.

Not one of the five companies that were advertising was in business a decade ago. Every single one of them was digitally-based and every single one of them was disrupting an existing business sector.

There was an online realtor who would buy or sell you a house without using a local agent. There was the online employment site that would find you a job and serve as your headhunter. There was a site that would pack your pills into individual doses and mail them to you, no trip to the pharmacists needed. The next company would book your next vacation and notify you if now was not the optimal time to book.

I wonder, a decade ago, if the pharmacists thought that they would be threatened by a company that could fill prescriptions in a way no drug store could and at prices that are reflective of their no physical outlet cost structure? Why bother going on interviews with headhunters when you can post your resume and let the algorithm find you interested employers? Why spend on a recruiter when you can have candidates screened electronically and only see the best?

Satchel Paige is quoted as reminding us “Don’t look back. Something might be gaining on you.” I think that’s optimistic. If you are in any business these days, something IS gaining on you and they may be the advertisers whose commercials you watch as they go by. Disruption is a fact of business life and unless you’re thinking about how your business could be replaced, you’re missing the boat.

Make sense?

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Filed under digital media, Reality checks, Thinking Aloud

Break Up Facebook

I’m a capitalist. I’m a big believer that the free enterprise system should be left to work pretty much without outside interference. We can have a lively discussion as to whether that really ever happens (I don’t think it does) but I think we can agree that where the free enterprise system needs to have some controls imposed are when the system results in anticompetitive and/or anticonsumer behavior. Historically, the government takes action at that point, as it did with Standard Oil and with original AT&T. I think we’re at that point again with Facebook and I think the company needs to be broken up.

Many of you don’t remember the old AT&T. It controlled local phones, long-distance services, and the manufacture of most telephone equipment. You can read a detailed explanation of the hows and whys of the breakup here but the net result was that phone services got more competitive, equipment improved, and the number of wireless services and broadband providers we have now is a result. AT&T was a  monopoly, and when its monopoly power was removed, it struggled.

Facebook is a monopoly. They’ve become so massive that you can’t escape their data collection system. They’ve bought any company that seems as if it might become competitive. They aren’t “winning” because they have a better product; they’re doing so because we don’t really have a choice or because they’ve cheated. Facebook bases its business model on anti-consumer behavior and, frankly, lying. They lied to publishers. They lied to video creators.  They lied to the government about data collection and the role they played in spreading misinformation and propaganda while accepting money to do so. They’ve lied to you. Think about the number of times you’ve read about some horrible thing the company has done only to promise it won’t happen again and they’ll be better. Until the next time.

Germany just did something that could show us the way. Germany’s antitrust regulator has told Facebook it must stop forcing users to allow it to collect and combine their data from sources outside Facebook. Among such sources are Facebook-owned apps like WhatsApp and Instagram as well as third-party websites that include Facebook features like the “share” button. Since Facebook derives 99% of its revenue from advertising based on that data collection, this is a great first step.

The last straw from me was the realization that Facebook is monetizing data from people who don’t even have a Facebook account. When people navigate around the internet, sites that use Facebook’s advertising pixel or other social APIs linking back to Facebook (like the “Like” button) send data about those site visits back to Facebook. Facebook collects that data on everyone who visits these sites, whether they’re a registered user or not. You might not be on Facebook but that doesn’t stop them from selling your data. It’s also why any ad-based digital publishing business is probably going to have to survive on crumbs since Facebook scarfs up most of the ad dollars since they have most of the data. Yes, I know Google grabs just as much but it’s a different business model. Search isn’t display.

Break up Facebook. The digital world needs its walls to crumble so that new businesses – better and more ethical businesses – can survive. Start by breaking off Instagram and What’s App. Don’t let them make any new acquisitions of competitors. That’s where I’d begin. You?

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Filed under Huh?, Thinking Aloud