Tag Archives: Customer retention

Getting Out In Front Of A Problem

Over the weekend, you might have read about Zappos getting hacked. Specifically, some of their account information was illegally accessed. I read about it but didn’t think too much about it until this morning I got an email from them and it turns out that my account may have been one of the 24 million that was grabbed.

What I want to write about is how Zappos handled it and how it can be a great example for any business that has to deal with a problem not of its own making. As an aside, I think Zappos is a model for many things in business – customer service being quite high on the list. But let’s stick to the issue at hand. Continue reading

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Filed under Helpful Hints

Familiarity Nixes Contempt

I’m a little tardy in posting today and I apologize.  Funny how time slips away, as Willie would say.  In any event, I have a quick question for you and then a few data points you might find of interest.

What’s the most important factor in consumer thinking when buying electronics?  What influences the brand decision?  How about when buying clothing?  Do you think it’s the same as electronics?  Well, it is, and that factor is familiarity.  This is according to The NPD Group Brand Landscape Report and reported late last week.  Why do you care? Continue reading

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Filed under Thinking Aloud