Let’s start the year with a quick report on a survey released over the holidays wich you might have missed (the study, not the holidays – hope you had great ones!). It comes from InSites Consulting via eMarketer and the report begins with the understatement of the year (which at this point is pretty easy to be). The topic is social media, something that as we enter 2012 is not a “what” but a “how” issue for most businesses. But let’s start at the beginning. Continue reading
Tag Archives: Company
You Can’t Stop The Conversation
If you were like me, you took some time off last week from many of your regular activities. Of course, given the way things work these days, engaging with your friends via social media probably wasn’t one of them. Which raises a question (the answer to which is forthcoming!): how do businesses maintain their social media presence during down time? After all, as I tell my clients, social media is not a “set it and forget it operation. It requires constant monitoring and support if you are going to participate with your customers (or fans) – they expect their friends to converse and so must you.
So how do companies do it? Continue reading
Filed under digital media, Helpful Hints
Is Your Social Anti-Social?
A couple of studies found me this morning and I want to share something I noticed as I was reading them. One comes from Buddy Media via eMarketer; the other from ChiefMarketer.com. Both concern social media and how companies are investing and utilizing this channel. Both raise questions in my mind especially as I look at their findings in concert with one another. Let’s see if you agree. Continue reading
Filed under digital media
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