Tag Archives: business thinking

The Mayo Clinic

For our Foodie Friday exploration this week, let’s consider an item that you probably have in your fridge – mayonnaise. I’m a big fan of the stuff, so much so that I used to get through periods of study in my dorm room with a box of Saltines and a jar of Hellman’s. Of course, now that I’ve moved down south, Duke’s is my mayo of choice. In fact, some folks refer to Duke’s as the mother sauce of the south. I don’t disagree.

Mayo is pretty simple stuff when you think about it. An egg, some lemon juice or vinegar or mustard (or all of the above), some salt and pepper, and vegetable oil is thrown together in a blender, food processor, or even just a bowl (fire up those whisking muscles) and you’ve got mayo. You can add herbs, adobo, sriracha, or just about anything else you’ve got lying around for additional flavor, but plain mayo is one of my favorite kitchen items.

You probably spread it on sandwiches. It there anything better than a tomato sandwich in summer? I think mayo makes that happen. Can one have a BLT without mayo? Not in my book. I’m a mayo on burger guy too (hey it’s really a BLT with a meat patty on it when you think about it). There are many other things to do with mayo that you might not have thought about. For example, the next time you make a grilled cheese, spread mayo on the outside instead of butter. You’ll thank me later. Rub it on your steaks before grilling. Not only will your seasonings adhere well but your steak won’t adhere to the grill. It doesn’t drip onto the flame either, so no flair-ups.

Mayo in baked goods? Well yeah – it’s eggs and oil, mostly. A little salty as well. How is a cake or muffin not made better? Coating anything you’re going to bread? Hell yes. It’s essential in Mexican Street Corn, even if you’re making it in a casserole dish and not on the grill. And did you know that we can learn some business from mayo too?

Here we have something that is all of the most basic ingredients transformed into something incredibly versatile. It’s what I always looked for in team members when I was hiring. Who understood the fundamentals? Who would work well with other equally qualified individuals? Who was capable, with some extra additions, of transforming into something different and perhaps even better? Who could be used for a seemingly endless variety of tasks?

I’m usually out of one thing or another in my kitchen but I am NEVER out of mayo. Hopefully, you’re thinking of it in a new light, just as you are about the types of folks you want on your team. What do you think?

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Filed under food, Thinking Aloud

Fewer Oreos, More Profit

It’s always good that Foodie Friday follows my shopping day, which is Thursday (gotta get that senior discount – Thursday only!). If you aren’t the primary shopper in your house and you haven’t been to a grocery store lately, you probably haven’t noticed that the shelves are less-full than usual. It’s not just the meat case (you’ve probably heard about the issues with meatpacking plants during the pandemic) or the toilet paper aisles that are on the empty side either. I’ve noticed lots of gaps.

It turns out that while it’s due to the current crisis, it might not be for the reasons you think. As CNN reported:

It’s also because major food companies — the ones that make our cookies, chips, and canned soups — have been paring down their product offerings. When stay-at-home orders went into effect this spring, Mondelez, General Mills, PepsiCo, J.M. Smucker, Campbell, Coca-Cola, and others saw a massive spike in demand for some products. To help meet that increase, they sped up production lines on their most popular items -— and that meant cutting back on more fringe offerings. That translates to fewer varieties of Jif peanut butter, Oreo cookies, and Frito-Lay chips at the store.

In other words, they reverted to the Pareto Principle and focused on the items that brought them the most revenue and profits and didn’t worry much about line extensions or the varieties that filled the shelves but not the corporate pockets, at least not as much as the main lines do.

Restaurants are doing much the same thing. Many places have trimmed their menus way back to focus on the most popular and profitable items. For example, Dave & Buster’s reduced its 40-item menu to 15 offerings and McDonald’s has cut salads, bagels, yogurt parfaits, and all-day breakfast during the crisis. IHOP used to have a 12-page menu. Now it’s giving guests a 2-page, disposable menu. This should improve economies of scale, simplify ordering supplies, make it easier on the staff, etc. 

Less can be more and the exercise that these businesses have conducted to deal with a crisis is something that your business might consider as well. What services are you providing that are less attractive or less profitable? Is your product line overextended? Is it better to focus on the more profitable sectors even if it costs you a few customers? Something to think about this weekend!

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Filed under food, Helpful Hints

Egg Creams

Foodie Friday! Unless you grew up in the New York area, you probably have no idea what an egg cream is. I suspect you might even have to be of a certain age to know. No, it has nothing to do with those eggs Cadbury sells. It’s a beverage, one that was a real treat when I was a kid. Here’s the thing: it contains neither eggs nor cream.

An egg cream is basically a glass of chocolate milk with some carbonation added via seltzer. Of course, a REAL egg cream is made only with Fox’s U-Bet chocolate syrup, whole milk, and a good spritz out of a blue seltzer bottle to froth the whole thing properly. Good luck finding one of those bottles any more!

The egg cream actually has its own day – March 15. Its origins are shrouded in mystery and it seems as if every soda jerk in NYC had his or her own closely-guarded recipe (proportion is everything!). The most interesting thing about it to most people is that it’s not at all what one would think it is, which leads to our business point today.

One thing that’s essential to any successful business (or businessperson) is authenticity. Their purpose is clear, they operate under a set of values that everyone involved knows and adheres to, and they have a defined personality. You can call it a brand image but I think it goes deeper than that. Apple, Disney, and others are great examples of this. As Dennis Green famously said, “they are who we thought they were.” Unlike the egg cream, the image you have about them is probably spot on to reality.

None of us can afford to be egg creams. We need to be clear about our personal and business brands. We need to project an image that rings true. I hope that makes sense. Now if I could only find a way to get a full, traditional seltzer bottle here from NYC without spending $100!

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Filed under food, Reality checks