There are dozens of media trade publications and hundreds (thousands?) of blogs writing about the media business. For the past six months, nearly all of them have adopted this “world is coming to an end” mentality that seems to leave little choice for anyone selling online media but to drink heavily and abandon all hope of making your numbers. Continue reading
Filed under Consulting, digital media, Helpful Hints, What's Going On
We used to have a running joke within my group which surfaced every time more demands were placed on us. “It’s the Internet,” we’d say, “how hard can it be?” As companies have found out with increasing frequency of late, it can be quite hard indeed. Continue reading
Filed under Helpful Hints, Reality checks
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