I came across a report of a study the other day which falls into the “someone spent money on that??” category. No, it’s not some misuse of our tax dollars or a replication of Newton’s Laws. It’s a study by Maritz Research concerning marketers’ use of Twitter. Or maybe it’s lack of use. In any event, eMarketer reported on this and I thought you might enjoy a giggle. We’re going to be dealing with Twitter but I’m pretty sure you’d get similar results studying Facebook or any other place where brands and consumers connect. Continue reading
Tag Archives: Brand
Answer Me!
Image via CrunchBase
We’ve talked a lot over the last couple of years in this space about companies and social media. We’ve talked about how it’s not like printing a magazine ad or a TV commercial, meaning that those media are shot, edited, distributed and done. Social media is a commitment; it requires support and maintenance. You’ve been with me on that, right?
Apparently, we’re kind of alone out here kids, or at least I’m led to believe that based on some research I read the other day. But maybe I’m overreacting – let’s see what you think. Continue reading
Filed under digital media
We’re All Yentas
This post has nothing to do with Barbra Streisand movies or characters in musicals. It has to do with us, or at least most of us. We’re yentas. In fact, we’re in the golden age of yentas and that can be a very good thing if you’re a marketer who embraces it.
My grandmother used the term in the sense I mean it: a gossip. Oh sure, she had old women in mind when she’d proclaim someone to be one but today age has nothing to do with it. The more common marketing term might be brand advocate or influencer but to me it’s all the same thing and if you’ll stay with me a minute, I can explain. Continue reading
Filed under digital media
Consult Keith 