My neighbor and her family left this morning for Japan. What’s interesting about that is that her son is going for 10 days and bringing no luggage. Nothing checked, nothing carried on. In the process, besides finding a brilliant way to avoid all the nasty fees airlines are imposing these days, he’s raising awareness and money for a cause he supports. What’s making it possible is some brilliant marketing and as I tell you about it I’m going to ask for some help. Continue reading
Tag Archives: advertising
Prime-Time Apps?
I’m not sure what to make of a new report out the other day from Flurry, a firm that tracks applications running under iOS, the iPhone’s operating system. On the one hand, it reminded me of the power of aggregated numbers; on the other hand it contains a few comparisons I think might be sort of specious. But as we do in matters of this sort, let me lay out a few things and you make up your own mind. Continue reading
Filed under digital media
See Me, Pay Me
MSNBC Digital did something really interesting yesterday and it raised a couple of questions in my mind. On the one hand, they’re making a powerful statement about the accountability possible with digital advertising. On the other hand they might be raising a number of issues for their corporate cousins in other media. But let’s review what they’ve done and I’ll let you decide. Continue reading
Filed under digital media
Consult Keith 