March 4, 2014 · 10:43 am

Roam

It’s TunesDay and I gave a lot of thought to our musical choice this week. I don’t know yet (we’ll see how this comes out) if it’s a good pick but the song that has been with me most of the week comes to us via the end of the 1980’s (1989 specifically) and my second favorite band from Athens, Georgia (R.E.M. would be #1): the B52’s.  Over the years this band has produced many serious pieces of ear candy but this is one of my favorites.  Turns out it has something to say about business too:

This song is catchy with a great beat, the chorus stays with you, and it’s easy on the ears.  That’s a tiny, obvious business point – the product needs to be appealing.  That’s where the simple stuff ends.

The B52’s are a band (they’re still around, you know) that often writes songs full of multiple meanings.  On the surface, “Roam” is about world travel and the freedom to pursue it without preconceptions or inhibitions.  As we’ve discussed before here on the screed, we don’t appreciate in business that the journey itself is the goal, not the just the end destination much of the time.  This song reminds us of that.

Then there is another layer of meaning.  The sexual innuendo in this band’s music is pretty apparent and this song is no exception.  The innocent song about taking extended vacations is actually a not so innocent one about stretching one’s sexual permissiveness to the limits (I’ll wait while you listen again!).  So what’s the business point there?

Great products can serve multiple purposes and audiences.  While Mom and Dad hear a catchy song about travel, the kids hear a song about sexual freedom.  A lot of music has those multiple meanings (go listen to “Little Red Rooster” and then explain to me how it’s about a chicken).  Smart business people define themselves and their brands but also leave room for their consumers to add their own meanings.  Our customers do define us in many ways just as much as we do ourselves.  Does that make sense?

Enhanced by Zemanta

Leave a comment

Filed under Music, Reality checks, Thinking Aloud

Tagged as , ,

March 3, 2014 · 12:18 pm

That Won’t Work

Since Mondays are days of new beginnings (“does the work week actually ever end?” you ask), let’s begin with some thinking on starts.

Not just start-ups, since there are starts everywhere in business. A project, a deal, a meeting – they all represent new beginnings.  As we start whatever those journeys may be, we need a few things. Most important, we know to have some sense of where we’re heading and how: objectives and strategies in business-speak.  We need to understand that there may be detours along the way that will require us to adjust some things – maybe a delivery date, maybe tactic, maybe even the entire place to which we’re heading.

Where many businesspeople get into trouble is when they maintain a firm determination to get to wherever it was they set out disregarding the detours.  That’s silly.  So is the opposite – seeing all of the possibilities and refusing to firm up one’s focus.  If the purpose of the enterprise or project can’t be expressed clearly and definitively, there’s a problem.

As a leader, your job is to define the mission, assemble the team to accomplish it, instill confidence, and provide whatever resources your team requires to get to the destination.  If you project an attitude of determination and success, your team will as well.  If you’re unclear or scared, your odds of success drop dramatically.  You don’t need to have all the answers; you do need to believe that the answers are within the team’s grasp.

One of the hardest things you need to be able to do is to say “Stop the car – we’re lost.”   Telling the team “that won’t work” feels like a loss since it’s an admission that something has gone wrong.  Not true.  “That won’t work” can mean the situation has changed or that you’ve learned enough from what you’ve done so far to recognize adjustments are required.

The leaders and businesses that fail are the ones afraid to admit something won’t work out loud and then to adjust.  Great leaders see the need and explain it to their team clearly.  Which will you do?

Enhanced by Zemanta

Leave a comment

Filed under Helpful Hints, Thinking Aloud

Tagged as , , ,

February 28, 2014 · 9:46 am

Pickles And Pizza

At last it’s Foodie Friday Fun time.  Today I want to contemplate pickles and pizza and how they relate to your business.  I’m a fan of each of those foods although I will admit to being rather fussy about the latter.  That stuff they serve in a pan in Chicago isn’t pizza.  It’s good, but it’s not pizza.  I’m careful when I choose to eat one – thin crust, great sauce, and whatever I choose to put on it needs to be fresh and/or of high quality.  I’m less fussy about pickles although I don’t really care for sweet ones.

Since you’re already wondering about the business point it’s this.  Even if you got your perfect pizza and a jar of your favorite pickles, you probably wouldn’t put the pickles on the pizza.  I’m told that in some parts of the country people do but pickles are probably not the first pizza topping that comes to mind.  Business is like that.

We do our best to find the best ingredients – great staff, a fabulous product or service, a superior business model – but we don’t often think about if they’ll go together.  Moreover, there is a tendency that once you realize that you have pickles and pizza to panic.  Maybe even to start over.   I think that’s a mistake in many cases.  Am I advocating a pickle pizza?  No.  I do think, however, we need to broaden our thinking.  Pizza is basically a grilled cheese sandwich with the tomato soup in which they’re often dunked already on the sandwich.  You’d eat a pickle with that, right?

We can also think about the pickle.  One can pickle any vegetable pretty easily – pickling liquid is just a spiced brine, after all.  Why pickled cukes?  Maybe peppers – you have those on pizza all the time.  Or cabbage – kimchi is a pickle and I have seen that on pizza.  That’s how we need to think in business.  How can I change whatever frame of reference has my business not performing optimally?

Business isn’t about looking at pickles and pizza and throwing your hands up in disgust.  It’s about rethinking each piece  – dough, sauce, seasoning, pickle – and finding a way to make it work.  How can I make things or people or markets that just don’t seem to fit work together to make something in which the flavors mesh and everything is balanced?  That’s how I see it.  You?

Enhanced by Zemanta

Leave a comment

Filed under food, Helpful Hints

Tagged as , , , , ,