Category Archives: Thinking Aloud

Another for the Old Guys

This is NOT going to become a golf blog, I promise.  I can hear the coughing and snickering from those of you who know of my love for …OK, obsession with…the game, but this is actually going to be about the value of experience.

My friend Joe in England wrote that “the fairest way to describe the English Summer is it sucks!”  If you’ve read yesterday’s piece, you’ll know that the weather has replaced Tiger as the factor to beat this weekend.

And who is atop the Open leader-board at this writing?  A guy six months older than I am.  Greg Norman, course designer, wine maker, etc. reverted to Greg Norman, Champion Golfer for at least two days.  While the young guys are having trouble with the English Summer, Norman, and a couple of old guys about whom you may have read, Rocco Mediate and Tom Watson, are doing quite nicely, thank you.  Sure, young stud Villegas finished with 5 straight birdies, but let’s see where he is tomorrow.

Of course, I have a business thought.  Often a young person has a great idea and, coupled with their almost boundless energy, brings it to fruition in a flash.  Just as often, we older guys get overlooked because in general we’re not about flash any more – it’s about substance, experience, and knowing how to play in the wind and rain.  No one puts your name on the Trophy if you’re leading after the third round.  The trick is to endure and persist through the changing conditions, the bad shots, and the lousy breaks.  Many young people aren’t there yet (the notable golf exception being the Woods kid, who is as mentally tough as a 50 year old).

Hopefully in your business there is enough respect for the people who can’t hit it 325 anymore.  We know how to avoid the trouble and what to do if we get into it, and that’s something only experience brings.  In the words of Toby Keith, “I ain’t as good as I once was, but I’m as good once as I ever was.”  You go, Greg.

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Changing Conditions

The Open Championship begins at Royal Birkdale today.  Whilst we call it The British Open over here, for the last almost 150 years, it has been the premiere test of golf worldwide.  Is that because of the courses, which generally have few trees and not a lot of water?  No, I don’t think so.  Really, it’s such a great test because of the ever-changing conditions.  Teeing off, it may be sunny and warm.  By the turn, it can be in the 50’s and rainy.  The wind may come up – gale force winds at that – and just as quickly go away.

This morning, the conditions there are terrible.  Rain.  Wind.  Chilly.  Two golfers – each of whom has won a major championship before – quit at the turn because their scores were so bad they couldn’t take it any more.  Now THAT’S a test!

How equipped are you and your company to deal with changing conditions?  What happens when things turn to..um…British Open weather?  I’ve found that many folks are not ready – they’ve packed for sunny and warm and have neither a plan nor the resources to deal with the change.

Thinking you can hit a 7-iron on the 165 yard hole today because you did so yesterday never works in golf.  The wind, the heat, the humidity, your mindset – all have an effect on how you hit the ball and how far it carries.  If you don’t pay attention to the changing conditions and have a plan to deal with them, you’re pretty much never going to win, no matter if it’s golf or business.

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Dreamland

One of the things in which I fancy myself an expert of sorts is barbecue.  It’s hard to get right and very easy to get wrong.  I’ve been to a lot of the great BBQ places around the USA and one of the best is the legendary Dreamland.  “That’s nice, Keith” you say “but what the hell does that have to do with business?”  Elementary, dear Watsons.

Dreamland, until it expanded, had two outlets and one thing one the menu – ribs and white bread.  In fact, that’s still all they have on the menu at the original pit in Tuscaloosa. The business lesson is easy – do one thing very very well before you try and do others.  Big Daddy may have missed some folks who wanted pulled pork or a hot link but he based their entire business on one thing and one thing only: ribs.  And they do them phenomenally well.

Doesn’t it comfort you to know that someplace has been in business with a single product for a long time?   If you only had one product, could you stay in business?  Is there a single thing you do that’s good enough to carry the entire operation?  Too often, the “shotgun approach” of just blasting away, hoping to hit something beats out the carefully aimed rifle.  I prefer the Dreamland approach – building your reputation based on a single superior product and then adding on (as they’ve done in their other outlets).  It’s much easier to maintain organizational focus this way as well.

And now, I need a rib!

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