Category Archives: Thinking Aloud

Top Foodie Friday Post Of 2014

Since it’s Friday I thought I’d finish the week of reviewing the most-read posts of last year with the most-read Foodie Friday post.  This one is from April 11 and was originally called “Sinkers vs. Floaters.”  In all candor it tied two other posts – “Pumpkin Eggnog” and “Why Saving The Pots Is Bad Business” – as most read.  Since it was the oldest and kind of one of my favorites, I’m reposting it.  Enjoy – back to new rants next week!

It’s Foodie Friday and this is the last food-related post before the start of Passover.

matzah ball soup

Photo credit: h-bomb)

In honor of that, I thought I’d raise one of the most important questions this time of year brings:  sinkers or floaters?   I’m talking about matzo balls, of course, and the question of whether they should float in the soup like little clouds or sink to the bottom like rocks is a matter of serious debate around the Seder table.  As it turns out, the debate contains some instructive business thinking as well.

I’ll preface what I am about to say with an acknowledgment that I am not a neutral party.  I have some definite thoughts about matzo balls.  I should also add that here in the New York area, many non-Jews eat a lot of matzo ball soup year round so the debate isn’t limited to Passover tables.

The basic recipe for matzo balls is simple.  Matzoh meal, eggs, fat of some sort, and liquid.  That’s where agreement stops.  The primary aspects of the discussion involve the following (almost Talmudic) questions:

  • Should the kneidlach (Yiddish for matzo balls) sink or float in the soup?
  • Should they contain schmaltz (chicken fat) or margarine or oil?
  • Should seltzer be used to “leaven” them?
  • Should the egg whites be separated and whipped to add lightness?
  • Should they be boiled in salted water or in the soup broth?
  • Should they be the size of golf balls or tennis balls?

There are some minor issues including the use of parsley and other seasoning but the above are the main elements.  Every family has their own answers and even within a family there is disagreement, especially if there are two grandmothers involved.  Which brings us to the business point.

There are few things more simple and yet as complex as these little dumplings.  The risk one runs when just assuming they can make them without careful thought to each of the above is that the debate rears its ugly head at the table and a familial brouhaha ensues.  The same problem happens in business.  We often look at seemingly simple issues without a fully thinking through the many complex underlying issues that can affect how well the final product fares.  That can be a huge mistake and it’s always worth a few minutes thinking through those issues before jumping into a problem.

Floaters with a nice “chew”, by the way.  Yours?

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Top Posts Of 2014 – #2

Continuing a review of the most-read posts written this past year, today we have one from way back in January.  This was one of our TunesDay Tuesday posts (should I bring those back?) and deals with the same business idea as yesterday’s post.   Do I detect a pattern in your curiosity?

Tomorrow we’ll have the most-read post of the year and Friday we’ll have your favorite Foodie Friday post of 2014.  This one  was originally called “Long Black Road.” Enjoy!

This TunesDay we’re going to look at an old song that’s actually new.  Recorded back in 2001 it wasn’t in wide release until recently when it was featured in the soundtrack to American Hustle.  The movie is very good; the soundtrack is excellent.  The song is Long Black Road which was recorded on ELO‘s last album (Zoom) and only issued in the Japanese version of the record as a bonus track.  Pretty obscure, but to those of us who’ve long  admired Jeff Lynne it was sort of familiar.  Here it is for your listening pleasure:

What makes this song of interest to us today is the message contained in the lyrics.  What I like about this song is it makes the same point in three different ways.  A directionless musician pursues his dreams in the first verse despite being told to get, in essence, a real job.  “Face reality” as the song puts it.  I’m sure every entrepreneur and every start-up has heard that at some point.

The second verse is the core message for anyone in business:

So I drifted for a while down the road to ruin
I couldn’t find my way, I didn’t know what I was doin’
I saw a lot of people coming back the other way
So I kept on goin’ when I heard them say,

“You gotta get up in the morning, take your heavy load
And you gotta keep goin’ down the long black road.”

How many businesses are caught up doing the same kind of drifting?  How often do we wonder if we’re lost?  In this case, despite the number of people coming back, the singer keeps going, having heard the message to persist.  Quitting is easy – taking the load down the long black road isn’t.   By the third verse, the singer is a success, but gets reminded that money won’t bring happiness.  The journey – overcoming the obstacles, facing “trouble and strife” are every bit as important as the end goal.  Three great business points.

Funny how much one can learn in three verses over three minutes if we’ll just listen…

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Cat Videos Can Be Good For Business

Many of the travelers on the interwebs spend their time watching cat videos. There is no denying it and you’ve probably done so yourself if you’re being completely honest. Kind of sad. Trillions of dollars of investment in hardware, software, and infrastructure all you we can gasp at how cute kitty is.

As it turns out, there may actually be a reason why so many of us watch cat videos and what’s really scary is that there might be a business lesson buried within that reason. Now before you become fixed in your opinion that I’ve finally lost it, here is what Dr. Radha O’Meara of Massey University in New Zealand has to say about them:

“Cats appear to perform oblivious to the camera. That seems quite a contrast to other similar videos online. Especially other ‘cute’ videos …things like videos of babies and dogs. Cat videos are comparably much more popular and cats don’t seem to acknowledge the camera at all and just do whatever they like, they are oblivious to it. I think that’s really appealing to audiences who are so used to being under the gaze of the camera these days.”

She goes on to say that the unselfconsciousness of cats in online videos offers viewers two key pleasures. It first allows viewers to imagine the possibility of freedom from surveillance and also to experience the power of using surveillance without it causing problems for those being watched.  Without getting off track and onto a rant on privacy, I find something useful in that notion which I can summarize in three words:

Cats don’t care.

We can learn from that.  Obviously not in the “we shouldn’t care” sense – you know that’s not remotely close to what I advocate as good business behavior.  I mean it in the sense of being who we are or what our corporate identity is at its core.  Many firms spend a lot of time worrying about refining their image instead of being honest about what lies behind the brand and letting consumers appreciate them.  If we behaved more like the cat in the videos – openly, honestly, and without a care about who is watching – perhaps we’d get the attention most companies and brands are constantly seeking.

What do you think?

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