October 30, 2008 · 8:55 am
I saw this morning that McDonald’s is changing the packaging of their products. They’re using the outside of their “clamshells” in a different way – placing photographs and graphics of their food and ingredients, as well as playful stories and information about the products on the boxes of burgers, fish sandwiches, etc. Hungry for more?
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September 26, 2008 · 11:46 am
As I finished the Sports section of this morning’s USA Today, I noticed an ad on the back page for a Cadillac Escalade. But not any ordinary truck masquerading as a luxury car. Oh no – this one is a HYBRID! Please click to keep reading!
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Filed under Huh?, Reality checks
Tagged as business, Cadillac, CadillacEscalade, CadillacEscaladeHybrid, Hybrid vehicle, Kate Walsh, marketing, positioning, Prius, Sport utility vehicle, SUV
September 18, 2008 · 5:34 pm
I’m sure you’re aware of what’s been happening in the financial world over the last few days. Well, actually it’s been for the last few years but it all seems to be coming to a head. Pundits will be post-morteming this for a while and I’m sure many books will be written over the next few months. Continue reading →
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