Category Archives: food

The Mayo Clinic

For our Foodie Friday exploration this week, let’s consider an item that you probably have in your fridge – mayonnaise. I’m a big fan of the stuff, so much so that I used to get through periods of study in my dorm room with a box of Saltines and a jar of Hellman’s. Of course, now that I’ve moved down south, Duke’s is my mayo of choice. In fact, some folks refer to Duke’s as the mother sauce of the south. I don’t disagree.

Mayo is pretty simple stuff when you think about it. An egg, some lemon juice or vinegar or mustard (or all of the above), some salt and pepper, and vegetable oil is thrown together in a blender, food processor, or even just a bowl (fire up those whisking muscles) and you’ve got mayo. You can add herbs, adobo, sriracha, or just about anything else you’ve got lying around for additional flavor, but plain mayo is one of my favorite kitchen items.

You probably spread it on sandwiches. It there anything better than a tomato sandwich in summer? I think mayo makes that happen. Can one have a BLT without mayo? Not in my book. I’m a mayo on burger guy too (hey it’s really a BLT with a meat patty on it when you think about it). There are many other things to do with mayo that you might not have thought about. For example, the next time you make a grilled cheese, spread mayo on the outside instead of butter. You’ll thank me later. Rub it on your steaks before grilling. Not only will your seasonings adhere well but your steak won’t adhere to the grill. It doesn’t drip onto the flame either, so no flair-ups.

Mayo in baked goods? Well yeah – it’s eggs and oil, mostly. A little salty as well. How is a cake or muffin not made better? Coating anything you’re going to bread? Hell yes. It’s essential in Mexican Street Corn, even if you’re making it in a casserole dish and not on the grill. And did you know that we can learn some business from mayo too?

Here we have something that is all of the most basic ingredients transformed into something incredibly versatile. It’s what I always looked for in team members when I was hiring. Who understood the fundamentals? Who would work well with other equally qualified individuals? Who was capable, with some extra additions, of transforming into something different and perhaps even better? Who could be used for a seemingly endless variety of tasks?

I’m usually out of one thing or another in my kitchen but I am NEVER out of mayo. Hopefully, you’re thinking of it in a new light, just as you are about the types of folks you want on your team. What do you think?

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Filed under food, Thinking Aloud

Dealing With Disaster

Another Foodie Friday in the midst of a pandemic. We’ve all been affected and no business sector more than restaurants and bars. Many bars are still shut down and the places where bars have reopened have seen COVID cases rise dramatically, prompting some areas to shut them down again. Restaurants are gradually reopening but business is very different. I want to look at how and see if we can learn anything.

When you make a business plan, part of what you do is to project sales. In the restaurant business, you’d look at how many meals (covers) you’re serving each night, how often you’re turning tables, and how full that makes your restaurant. In most cases, any plan that indicated 50% capacity would be marginal and no plan would see 25% capacity as even a remotely feasible option.

If you’ve got a giant dining room (think Cheesecake Factory), 25% of capacity may still be a large enough number to make the business a small profit. Now throw in the need to keep your customers separated by six-feet, which may make the actual capacity below even the 25%. It’s impossible.

Restaurants area putting up plastic barriers to provide separation. My guess is that they’ll need to address their air filtering at some point as both customers and health officials find out more about how the virus spreads. Buffet? Bye-bye. Menus are being reduced, printed, and used once. More expenses, as are the costs of having staffers who do nothing but sanitize tables and everything else after parties have left. It’s a low-margin business to begin with and what we see happening now is just destroying the business completely.

A well-known celebrity chef moved here a year ago and opened a successful restaurant. He closed it the other day. Yes, he was doing takeout but as he said, that wasn’t what diners wanted from a restaurant known for its live experiences. Is the business experience the same in a closed-in booth? I’ve had very good takeout from several places during the last few months but even the best of it isn’t as good as the same food coming right out of the kitchen. Neither is the experience.

So what can we learn? I’m amazed at how the industry is adapting. Ghost kitchens, which I’ve written about, are going to be a part of the future. So is the takeout business, lesser experience or not. Even with restaurants reopening, the takeout business isn’t declining. Are there lessons for non-food businesses? I think so.

First, don’t be afraid to consider the most far-fetched things in your disaster planning (“oh come on – no one is going to shut down the entire economy…”). Second, that plan needs to focus on customers’ needs. The takeout business isn’t something the restaurateurs planned for but customer demand necessitated it. Third, don’t assume that the disaster plan will apply only to a temporary condition. I don’t think we’re ever getting back to anything but a new normal, do you? Think about change being permanent and plan accordingly. Make sense?

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Filed under Consulting, food, Reality checks

Fewer Oreos, More Profit

It’s always good that Foodie Friday follows my shopping day, which is Thursday (gotta get that senior discount – Thursday only!). If you aren’t the primary shopper in your house and you haven’t been to a grocery store lately, you probably haven’t noticed that the shelves are less-full than usual. It’s not just the meat case (you’ve probably heard about the issues with meatpacking plants during the pandemic) or the toilet paper aisles that are on the empty side either. I’ve noticed lots of gaps.

It turns out that while it’s due to the current crisis, it might not be for the reasons you think. As CNN reported:

It’s also because major food companies — the ones that make our cookies, chips, and canned soups — have been paring down their product offerings. When stay-at-home orders went into effect this spring, Mondelez, General Mills, PepsiCo, J.M. Smucker, Campbell, Coca-Cola, and others saw a massive spike in demand for some products. To help meet that increase, they sped up production lines on their most popular items -— and that meant cutting back on more fringe offerings. That translates to fewer varieties of Jif peanut butter, Oreo cookies, and Frito-Lay chips at the store.

In other words, they reverted to the Pareto Principle and focused on the items that brought them the most revenue and profits and didn’t worry much about line extensions or the varieties that filled the shelves but not the corporate pockets, at least not as much as the main lines do.

Restaurants are doing much the same thing. Many places have trimmed their menus way back to focus on the most popular and profitable items. For example, Dave & Buster’s reduced its 40-item menu to 15 offerings and McDonald’s has cut salads, bagels, yogurt parfaits, and all-day breakfast during the crisis. IHOP used to have a 12-page menu. Now it’s giving guests a 2-page, disposable menu. This should improve economies of scale, simplify ordering supplies, make it easier on the staff, etc. 

Less can be more and the exercise that these businesses have conducted to deal with a crisis is something that your business might consider as well. What services are you providing that are less attractive or less profitable? Is your product line overextended? Is it better to focus on the more profitable sectors even if it costs you a few customers? Something to think about this weekend!

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Filed under food, Helpful Hints