Category Archives: food

Harder Than It Looks

It’s Foodie Friday and yesterday I took my old beast of a smoker out for a July 4th spin. Of all the things I transported from the wilds of Connecticut to sunny (read that as hotter than blazes) North Carolina, The Beast was probably the most difficult thing to move. It was the subject of a Foodie Friday post all on its own a couple of years back. As I described it at the time:

Photo by Jaden Hatch

The Beast is made of heavy steel that’s quite thick and it weighs well over 100 pounds even without my usual load of meats inside. As I was cleaning up the old Rancho Deluxe to get ready for its sale, the smoker was one of the very few things that I was adamant about saving for the move.

Yesterday I fired it up and did some racks of ribs, some chicken and some sausage. They came out quite well, thanks. What also came out was a reminder that something so simple – putting meat into a box and letting it cook slowly – is way harder and less simple than it looks.

First, prepping the meat. One might just salt and pepper the ribs and toss them in. Yes, one COULD do that, but it would be a disservice to the ribs and your palate. What’s less easy is removing the membrane and assembling a nice dry rub of several spices to bring out the flavor of the wood smoke and the pork. Similarly, you COULD just plop the whole chicken on a rack and let it smoke or you could halve it, brine it, season it properly and then proceed.

Next is cooking. Good BBQ is NOT a passive activity. Don’t let the guy sitting next to his cooker sucking down a beer mislead you. He’s there to keep a watchful eye on the on temperature, adjusting the air intake to raise or lower the temperature in the box and to add fuel when needed. I find that checking every 30 minutes or so at a minimum is critical.

Wood chips are a must. You can’t toss them on the fire – they won’t smoke, they’ll burn. You need to soak them after you think about what kind of wood chips to use. Hickory? Mesquite? Fruitwood like apple or peach?

The point I’m trying to make here is that something as simple as smoking a piece of meat is much harder than it looks if you’re going to do it right. So are many things in business. Assembling a team and keeping it functioning at a high level. Handling customer service issues.  Managing capital and cash flow. Every one of those things as well as many others as much harder than they might appear. What each of us needs to do is never underestimate the difficulty of anything until we’ve mastered it. That mindset makes us read, learn, and stay humble.

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Filed under food, Reality checks, Thinking Aloud

Intentional Mislabeling

Let’s start with a question this Foodie Friday. If I offered you two carrots, one of which was had a label that said “non-GMO” and the other didn’t, which carrot would you choose? “GMO” as I’m sure you know means that this food wasn’t made from genetically modified crops. Would that make a difference in your selection?

It’s a trick question, actually. There are no genetically modified carrots in the marketplace, at least not yet. Neither are there GMO strawberries. That won’t stop you from finding carrots or strawberries labeled as non-GMO though. You’ve also probably seen that many chickens are labeled as “raised without antibiotics” while others don’t bear that label. Does that influence your thinking? It shouldn’t: antibiotics have been banned on chicken farms for over a decade.

Some labels in food can be horribly misleading while others are not. “Organic”, for example, really does mean that the food was grown without synthetic pesticides and fertilizer. It’s a legal term meaning that there are penalties for its misuse. You might think that non-GMO foods are organic and, therefore, better for you. Unless they also say they are organic, non-GMO foods are conventionally grown using synthetic pesticides and fertilizers.

Why I bring this up in a business blog is that the misuse of these and other terms in marketing is not due to confusion about them. It’s due to the willful deception of the consumer by an unscrupulous marketer who at best is just jumping on a bandwagon and at worst is looking to charge more for an inferior product. Your “cage-free” chicken still lives indoors in a jammed coop and those “free-range” chickens for which you pay a premium probably haven’t been outside either. It just means that they have access to go outside if they can find and get through one of the few doors in the henhouse.

I’m a fan of clear, enforceable labels in all products, not just food. What the hell does “skin organics? mean on a cosmetics label? Chemical-free sunscreen? Not possible, yet some brands are labeled just that way. The labels don’t write themselves and as marketing people, we need to hold our customers’ interests paramount. Their health too since it’s rather difficult to get a dead consumer to buy much of anything. Make sense?

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Filed under food, Helpful Hints, Huh?

No Strings

It’s Foodie Friday and it’s also the first day of Summer. Actually, it’s felt like July down here in the Carolinas since May, but I digress. In honor of the day, Dairy Queen is giving out coupons for a free soft serve ice cream cone. Yum! What better way to celebrate the new season?

Well, not to be the one to look a gift horse in the mouth, but of course, there are strings attached. You see, in order to get said free cone you need to purchase something else at DQ. Not that I’d generally mind doing so but that little bit of fine print sort of chills my enthusiasm (see what I did there?). Oh yeah, one other thing – in order to get the coupon you need to have installed the DQ app on your phone. I mean, who doesn’t want yet another app tracking you, sending data to who knows where, taking up room on your phone and hitting you up with “big announcements” every hour or so?

My point is a broader one that just beating up on Dairy Queen. I’ve always had an issue with seemingly benevolent marketing or charitable offers that are really self-serving. You know what I mean. How many offers have you seen for “buy this and we’ll make a donation to this worthy cause”? If the cause is so great, why don’t you just make the donation? Then there are those “free” offers that cost you in other ways. Opera, the browser company, offered “free” VPN a couple of years ago. Of course, you had to agree to let them track your usage and share the data with third parties.  Sure, it’s supposedly completely anonymized but if it includes a device identifier of any sort or location data, it’s not hard to merge it with other data.

Gift horses may, in fact, be Trojan Horses too. There are way too many “free” offers that are really scams. We’ve all seen the “free” product that involved paying shipping and handling charges that are detailed in tiny print and quite costly. Then there are the “free” products that require you to hand over a credit card, ostensibly so that if you make any “optional” purchases it’s a seamless transaction or maybe they’ve enrolled you in something that will charge you monthly once your “free” period is up. Illegal? Actually no, if it’s disclosed (you read all the mouse-type every time, don’t you). Shady as hell? You bet.

If you’re going to make free offers or do something nice for your customer, do so without strings. A gift involves altruism. If there is an ulterior motive lying within, it’s not a gift, right?

 

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Filed under Consulting, food, Helpful Hints, Huh?