Here’s yet another one for our list of things that make you go “hmm.” It’s a study released by COLLOQUY and the Direct Marketing Association about social media and marketing and it contains a number of interesting facts along with the aforementioned “hmms”. But maybe I’m overreacting so let’s put it out there and see what you think. Continue reading
Category Archives: digital media
Contact Lenses
Back this morning with a quick thought I had while reading about eMarketer‘s new study on trends in mobile. As an aside, it seems as if there isn’t anything disruptive (like the introduction of the iPhone was) in near future but that current trends will continue and accelerate.
But that’s not what struck me. One thing I noticed was the term “smart phone“. That’s part of what, in my opinion, has caused the acceptance and use by markets of this channel to have been delayed until recently: thinking about these things as phones. Continue reading
Filed under digital media
For The Love of Ivi
I know – what is he doing writing about some old movie. Well, first of all, the name was For Love of Ivy and my title is different. Second of all, I can hear those of you under 40 asking what the hell I’m talking about.
Let’s start over. I’m not writing about an old movie but about a piece of new technology. OK, the technology itself isn’t that new but the business model may be and if this all pans out, another big change just happened. Did you hear it? Continue reading
Filed under digital media
Consult Keith 