MSNBC Digital did something really interesting yesterday and it raised a couple of questions in my mind. On the one hand, they’re making a powerful statement about the accountability possible with digital advertising. On the other hand they might be raising a number of issues for their corporate cousins in other media. But let’s review what they’ve done and I’ll let you decide. Continue reading
Category Archives: digital media
It’s Not My Problem
Isn’t finger-pointing annoying? Especially when it’s coupled with a shrug of the shoulders and a dismissive attitude? I think it is. Of course, it’s kind of ironic that in raising the issue I’m actually pointing a finger at it, but too bad (he said, shrugging his shoulders and being dismissive).
But it’s a serious issue, especially as the technology we use to run our businesses (or upon which we build the entire enterprise) gets more complicated and providers become intertwined. Here’s what set me off. Continue reading
Filed under digital media, Helpful Hints
Red Light, Green Light
Ah, the joys of driving. You’d think that when folks get behind the wheel they’d actually try to appreciate them instead of doing a dozen other things that distract them. I was reminded of this again this morning as I came back from the dentist (great way to start the day, I know) and came to a series of red lights. Now, I admit I’m from the “anyone driving slower than you is an idiot, and anyone going faster than you is a maniac” school of thinking. However, this morning brought out another thought and of course there’s a business link to it. Continue reading
Filed under digital media, Helpful Hints
Consult Keith 