One of the annual fire drills in many businesses is the creation of THE FIVE YEAR PLAN. For my money, it’s one of the biggest wastes of executives’ time out there and since, as we all know, stuff rolls downhill, that loss of productivity extends to their staffs.
There was a release this morning from comScore which made me think of this. It’s their annual U.S. Digital Year in Review report and let me tell you why the rant about five year plans came to mind. Continue reading
Category Archives: digital media
The Trouble With 5 Year Plans
Filed under digital media
Grafitti
When we were strolling around the magnificent ruins of Pompeii, what surprised me the most was the amount of graffiti. No, not from knuckleheads with cans of spray paint. This stuff had been there for thousands of years. While I’m sure my amusement all this time later wasn’t quite the reaction all those years ago, some of the notes served a valuable purpose such as communicating lost pets or stolen articles. Sort of a wall-based Craigslist.
If you’ve been to New York, you know that no newly erected wall can go for more than 10 minutes without writing or ads on it. Turns out the same thing is true about the web and, in fact, we encourage it. I think that’s too bad. Continue reading
Filed under digital media
You Like To Watch?
I’m not sure if you watched the State of the Union speech the other night. I’m pretty sure you’ll watch the Super Bowl (even if your rooting interest is diminished due to the Jets’ demise). But here’s the thing: I’m not exactly sure what “watch” is any more. What I am sure about is that the methods we used to measure how many people are watching don’t reflect how what watching occurs anymore and because of that a lot of the reporting about these events is flawed. Here’s what I mean. Continue reading
Filed under digital media


