You just can’t be too careful these days, can you? It seems that we hear every day about another data breach involving stolen credit card numbers or passwords or anything from your search history to your online shopping list. If you don’t pay much attention to your data security you are definitely, as my Dad used to say, cruisin’ for a bruisin’.
Since I try to make it a habit to practice what I preach, I’m quite careful about security. I use a password manager and I don’t generally store credit card numbers online, preferring to use that password manager to fill in the number as needed. It was quite disturbing, therefore, when my phone buzzed like a tornado was imminent yesterday. It was American Express notifying me of what they thought might be a fraudulent charge at the Microsoft online store. An email arrived simultaneously, telling me about the charge and asking me to click if I had knowledge of it. I didn’t and told them so, which immediately canceled my Amex card (and to their credit, Amex immediately generated a new number and I’ll have a new card today – why I’ve been a member since 1979).
Imagine my surprise this morning when I got an email from Microsoft telling me they “tried to charge your Xbox Live Gold subscription on Tuesday, August 20, 2019, but the charge of $60.59 to American Express was unsuccessful.” Well, no kidding. I told Amex not to pay it because I didn’t know that it was the renewal of something I very much did want to renew. Maybe if Microsoft gave me a little advance notice, which is what many other companies whose products I auto-renew to a credit card do, I wouldn’t have clicked the button that will now result in my having to change credit card numbers on several other things – my cell phone bill, two newspaper subscriptions and several magazines, and a streaming service among them. Every one of them notifies me before charging my card so that I’m expecting the charge. I guess Microsoft hasn’t figured out that when it comes to charges on a credit card people do NOT like to be surprised.
Had Microsoft put on their customer-focused thinking caps, they would have recognized that. Instead, I’m sure someone thought “let’s not give them the chance to cancel and go ahead and charge the auto-renew without telling them ahead of time.” That’s bad customer communication and bad strategy. By keeping the customer’s needs and perspective front and center, we won’t make mistakes like this. Agreed?