If you’ve spent any time on social media over the last few years, you’ve probably seen a petition circulated by someone you know. You might have even clicked on the petition, either out of a shared concern or just to support your friend. But have you ever wondered about the efficacy of doing so? Is there anybody on the other end? And since we’re addressing this here on the screed, what can it tell me about my business?
Many of these petitions are run through an online petitioning system called “We The People.” This was set up in 2011 by The White House. As one article explains it:
The White House promised to use the site to engage with the public and to issue responses to all petitions that reached a given number of signatures within 30 days of creation. The original threshold was set at 5,000 signatures but was increased to 100,000 in later years.
So yes, there is someone on the other end. We know that because a few of the online petitions have actually resulted in legislation that became law. For example, you now can unlock your phone and port it to another carrier. That came about from an online petition. If you saw President Obama on Bill Mahr’s show you were watching the result of an online petition. If you’re a Yogi Berra fan, you can thank an online petition for him being given the Medal Of Freedom. There are several other cases, but the important thing is that yes, someone is listening and, more importantly, someone is following through.
That’s what you can take away for your business. First, there needs to be an easy pathway for consumers (and we’re all consumers of government!) to reach out and express something. Second, someone needs to pay attention to what it is they’re saying. Don’t dismiss ideas out of hand when thousands of consumers voice support for something that’s not on your radar, much less your agenda. Third, act. Even if you’re unable to to do what the petition (or whatever form you choose) is asking, let the people know that their voices have been heard and the reason for your course of action.
“We The People” is the basis of our system of government. It’s not a bad basis for guiding your business either, is it?