Let’s talk about a goal I think most businesses have in common for our TunesDay fun. As part of my initial work with clients we generally spend a fair amount of time discussing their goals. After all, stumbling around from crisis to crisis without a real plan is no way to run an operation. Most of the time, a lot of the goals can be distilled down into one simple thought – make your customers and partners fall in love with you and your offerings. We want to get them to the place where The King is:
Wise men say only fools rush in
But I can’t help falling in love with you
Shall I stay, would it be a sin?
If I can’t help falling in love with you
The song – I Can’t Help Falling In Love (With You) is as close to a rock and roll standard as there is. It’s been recorded dozens of times since Elvis did it in 1962 and it’s been a hit several times since. In fact, Elvis used it as his show-closer for many years. Here is one of my favorite performances:
The performance from the live in Hawaii shows are better vocally, but Elvis is too distracted by the audience to put everything into it until the end. But I digress. Having someone fall in love with your business isn’t as easy as it sounds, just as it isn’t on an interpersonal level. In both cases, you must take the relationship seriously and not be dismissive of it (oh, there are other customers). You need to love them and be willing to make sacrifices. You need to be focused as much on their needs as you are on your own – sometimes maybe even a little bit more.
We don’t take enough time to find out enough about our customers/partners – their goals, needs, and passions. You can’t have a serious relationship and fall in love without that understanding. We need to support them and actively look to help them solve their problems. Hopefully they, in response, are singing the finale to the song:
Take my hand, take my whole life too
For I can’t help falling in love with you
That’s the goal. How do we make it happen?