More evidence the other day about the ongoing disconnect between brands and their customers in the social media space. It’s always interesting how consumers say one thing and those folks at brands who are responsible for listening say something quite different when asked the same question. Today’s evidence comes courtesy of the Chief Marketing Officer (CMO) Council via Econsultancy and I think it’s good for a smile, even if it’s kind of a sardonic one. It has to do with the results of a recent study that dealt with reasons for social media interaction with brands. Continue reading
Monthly Archives: December 2011
Keep Your Finger To Yourself
We have something from the trademark world this morning. There is a group within the US Patent Office called the Trademark Trial and Appeal Board. They’re the folks who figure out if some piece of intellectual property – a name, a slogan, a design – is protectable by a trademark (I’ll pause here whilst all the lawyers out there rush to correct me).
Recently they refused to approve a bottle design on the basis that it was “scandalous,” which is pretty rare. I think they got it wrong and here’s why. Continue reading
Filed under Helpful Hints, Reality checks
Uncreative Creative
I was watching some streaming video the other day and of course there was an ad pre-rolling before the thing I wanted to see. Not an issue in my mind – trading 15 or 30 seconds of attention for free, high quality content is just fine with me.
Image via Wikipedia
But it did get me thinking. What I was watching was a repurposed TV ad – I’d seen it a few times on air already. Think about that – you wouldn’t open a magazine and see the creative from an outdoor board on the page. You wouldn’t run a radio ad on TV. So what is it about digital?
Filed under digital media
Consult Keith 