February 8, 2011 · 1:26 pm
Image via CrunchBase
One of the annual fire drills in many businesses is the creation of THE FIVE YEAR PLAN. For my money, it’s one of the biggest wastes of executives’ time out there and since, as we all know, stuff rolls downhill, that loss of productivity extends to their staffs.
There was a release this morning from comScore which made me think of this. It’s their annual U.S. Digital Year in Review report and let me tell you why the rant about five year plans came to mind. Continue reading →
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Filed under digital media
Tagged as business, business thinking, comScore, facebook, management, Online Communities, planning, Reality checks, social media, Social network, Social network service, United States
February 7, 2011 · 11:28 am
There are a lot of great quotes that came from the Spinal Tap film but one I find myself using over and over is “It’s such a fine line between stupid and clever.” I thought of that last night as I watched the Super Bowl and all the very expensive commercials. I also thought about the famous David Ogilvy quote – “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” Given that many of these ads would make me the moron in question, here’s a reminder to any of us who do marketing – and if you’re in business, that’s pretty much all of us. Continue reading →
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Filed under Reality checks
Tagged as advertising, advice, apple, business, David Ogilvy, Go Daddy, Joan Rivers, Joe Greene (American football), marketing, Marketing and Advertising, Super Bowl, Teleflora, Volkswagen
February 4, 2011 · 2:28 pm
Image via Wikipedia
I don’t know about you, but I’m kind of glad that the Super Bowl now gets played in February. I mean, every month should have an outstanding food day. President’s Day? I don’t think so. Valentine’s Day? Maybe for some. But seriously – almost every other month has a holiday associated with a big food blow-out and now February does too. Yippee!
So what does this have to do with business? Continue reading →
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Filed under food, Thinking Aloud, What's Going On
Tagged as Big Game, Christmas, football, Holidays, media, National Football League, Sport, Super Bowl, Television, tv, Valentine's Day, World Series
Consult Keith 