We were talking about using data on a call this morning and someone was trying to make a point that I thought you all might find of interest. It’s the same sort of issue that arises when I talk to my clients about Twitter and web analytics – that of dealing with an overwhelming amount of information. I’m sure you’ve had to deal with that if you work in digital or marketing or both. What might be a little different is my advice about all that data: ignore it. Continue reading
Tag Archives: twitter
Answer Me!
Image via CrunchBase
We’ve talked a lot over the last couple of years in this space about companies and social media. We’ve talked about how it’s not like printing a magazine ad or a TV commercial, meaning that those media are shot, edited, distributed and done. Social media is a commitment; it requires support and maintenance. You’ve been with me on that, right?
Apparently, we’re kind of alone out here kids, or at least I’m led to believe that based on some research I read the other day. But maybe I’m overreacting – let’s see what you think. Continue reading
Filed under digital media
We’re All Yentas
This post has nothing to do with Barbra Streisand movies or characters in musicals. It has to do with us, or at least most of us. We’re yentas. In fact, we’re in the golden age of yentas and that can be a very good thing if you’re a marketer who embraces it.
My grandmother used the term in the sense I mean it: a gossip. Oh sure, she had old women in mind when she’d proclaim someone to be one but today age has nothing to do with it. The more common marketing term might be brand advocate or influencer but to me it’s all the same thing and if you’ll stay with me a minute, I can explain. Continue reading
Filed under digital media
Consult Keith 