There are a lot of great quotes that came from the Spinal Tap film but one I find myself using over and over is “It’s such a fine line between stupid and clever.” I thought of that last night as I watched the Super Bowl and all the very expensive commercials. I also thought about the famous David Ogilvy quote – “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” Given that many of these ads would make me the moron in question, here’s a reminder to any of us who do marketing – and if you’re in business, that’s pretty much all of us. Continue reading
Tag Archives: Super Bowl
Digesting Super Sunday
Image via Wikipedia
I don’t know about you, but I’m kind of glad that the Super Bowl now gets played in February. I mean, every month should have an outstanding food day. President’s Day? I don’t think so. Valentine’s Day? Maybe for some. But seriously – almost every other month has a holiday associated with a big food blow-out and now February does too. Yippee!
So what does this have to do with business? Continue reading
Filed under food, Thinking Aloud, What's Going On
You Like To Watch?
I’m not sure if you watched the State of the Union speech the other night. I’m pretty sure you’ll watch the Super Bowl (even if your rooting interest is diminished due to the Jets’ demise). But here’s the thing: I’m not exactly sure what “watch” is any more. What I am sure about is that the methods we used to measure how many people are watching don’t reflect how what watching occurs anymore and because of that a lot of the reporting about these events is flawed. Here’s what I mean. Continue reading
Filed under digital media
Consult Keith 