Tag Archives: Socialnomics: How Social Media Transforms the Way We Live and Do Business

Yet another study on marketers‘ use of social media came out last week and I saw something in it I wanted to share. It’s encouraging in some ways that marketers seem to recognize that social media isn’t something that just their kids are using and that it has value as a channel. However one point made by the study shows that while the spirit may be willing, the actual flesh thrown against the social media effort is still pretty weak.  Let’s get your take. Continue reading →