Tag Archives: Privacy

Wising Up

Social media has been a fact of many people’s lives for at least 5 years now.  For many on the younger end of the age spectrum it’s been more like 10 years.  Social channels have gone from being something one did with a generally small circle of real life friends to being a central communications tool in many users’ lives.  We’ve morphed from “what ever happened to…” into way too much information about people who are only marginally important to us.

Image representing Facebook as depicted in Cru...

Image via CrunchBase

One group of people who have learned to use social media exceptionally well in hiring are prospective employers and recruiters.  Unfortunately, what they often find does way more harm than good.  What’s funny and cute to your frat bothers can seem juvenile to anyone looking for a candidate they can groom for the next few years.

Maybe they’re wising up, however.  According to a new survey from FindLaw.com, the legal information website, more than a quarter of young social media users think that something they posted could come back to haunt them.

The survey found that 29 percent of users of Facebook and other social media between the ages of 18 and 34 have posted a photo, comment or other personal information that they fear could someday either cause a prospective employer to turn them down for a job, or a current employer to fire them if they were to see it. The survey covered Facebook, Twitter, Instagram, Pinterest, Tumblr and other popular social media.

A form of “day-after remorse” seems to be evident. Close to the same percentage of young social media users – 21 percent – say that they have removed or taken down a photo or other social media posting because they feared it could lead to repercussions with an employer.

Users are taking other precautions as well. The same survey found that 82 percent of young social media users say that they pay at least some attention to their privacy settings. Only six percent said that they pay no attention and only use the default settings when using social media.

We all know what can happen when businesses and brands aren’t careful about what they post.  Your personal brand needs to be handled the same way.  Assume everything you post will be seen (in the worst possible light, by the way) by prospective employers as well as your current boss.  Learn about your privacy settings and change them.   If you’d be embarrassed for your mom to see something, it probably doesn’t belong in a place where she can find it.

Enhanced by Zemanta

Leave a comment

Filed under digital media, Helpful Hints

Reaping What You Sow

A heavy topic for midweek, kids, but today it’s karma or, in less religious terms, what goes around comes around (such a child of the 60’s, I know).  What has me on this topic are a couple of things that came out during the last week and I want to bring them to your attention.  Both have some strong implications to anyone who uses the web (and obviously, since you’re reading this, you’re included).  In a sense, there’s a third thing – the whole PRISM program from the NSA – but since we don’t do politics, and that program can’t really be discussed without politics entering the discussion, I’m going to table it.  I will say, however, that if you’re angry about it now, where were you a dozen years ago when it all began?

That’s sort of the point I want to make about the other two topics.  The first are the “shadow” profiles Facebook has been gathering.  It came out that a bug on Facebook exposed user data for 6 million folks.  Moreover, the data it exposed proved that Facebook has been putting together profiles of everyone, even people not on Facebook, and the information contained in those dossiers has not been offered up to Facebook – they just found it.  The company that exposed it – Packet Storm – asked:

would Facebook ever commit to automatically discarding information of individuals that do not have a known Facebook account? Possibly age it out X days if they don’t respond to an invite due to a friend uploading their information without their knowledge?

Their response was essentially that they think of contacts imported by a user as the user’s data and they are allowed to do with it what they want. To clarify, it’s not your data, it’s your friends. We went on to ask them if Facebook would commit to having a privacy setting that dictates Facebook will automatically delete any and all data uploaded about me via third parties (“friends”) if it’s not in scope with what I’ve shared on my profile (and by proxy, is out-of-band from my privacy settings)?

We were basically met with the same reasoning as above and in their wording they actually went as far as claiming that it would be a freedom of speech violation.

Let’s repeat that:  it’s not your data.  The solution proposed?  Governmental intervention.  Frankly, I prefer the solution contained in the other topic of the day – the Cookie Clearinghouse being developed by the folks at Stanford.  I encourage you to click through here to see how it works.  It won’t solve the “bad actor” situation that we see in the Facebook example but since it’s designed  to enable browser developers to block third-party cookies — such as those set by ad networks — without also inadvertently blocking cookies from companies that have relationships with consumers, it’s a start.  The ad networks and others are not happy about any blocking and are doing their damnedest to stop it, but I think it’s pretty obvious that privacy is(finally) front and center for even casual users.

Sorry for the length today but the point is simple:  we reap what we sow.  If we’re bad actors when it comes to invading people’s privacy, the odds are that some legislated solution will arrive on your doorstep and it won’t be as simple as just doing the right thing you should have done in the first place.  Witness COPPA and CanSpam, brought about because the bad stuff came back around to haunt not only the perpetrators, but the legitimate companies that tried to behave as if it were their own data and their family’s data being taken.

Are you aware of this?  What do you think?

Enhanced by Zemanta

Leave a comment

Filed under digital media

Taking “No” For An Answer

Suppose your car dealer put a device in every vehicle they sold that would allow the dealer to know where you’ve been.

English: This is a icon for Firefox Web Browser.

(Photo credit: Wikipedia)

Maybe they’d bury something deep in the owner’s manual that explained what it was and how to turn it off, but how many people really read the car’s manual cover to cover? Of course, such things do exist – the OnStar service tracks you, as does the smart phone you have in the vehicle much of the time. The “creepy” factor is off the chart but unless you’re a criminal it’s not something we think about a lot. It doesn’t really affect you (at least not until you’re in an accident and the “black box” data from the vehicle is used to raise your insurance rates!).  I don’t think, however, you’d be very happy, especially not if you don’t have OnStar or keep your phone on to prevent the tracking.

I bring this up because the digital ad industry is in a panic over the announcement by Mozilla the other day.  They announced that new versions of the Firefox browser would block third-party cookies, those little bits of code ad networks use to build profiles of your web surfing.  The Safari browser has done this for a while, and as I wrote a year ago, researchers found out that the ad guys were going to great lengths to get around the blocking.  There were other nefarious things going on as well.   Some folks used “history-sniffing” to figure out which sites users visited in order to compile marketing profiles of them. Ad networks and other companies that use the technology are able to determine which sites users have previously visited.

Now many observers are speculating how the trackers will get around the privacy measures being implemented.  The Chrome browser allows you to turn off the tracking although it’s not a default setting, and there have been add-ons available for all browsers that did it for a long time.  Maybe it’s time to reiterate the point.

People don’t like you to follow them around unless you’ve been invited.  Not on the street.  Not in their car.  Not on the web.

That’s about as plain and common-sense as I can state it.  I don’t think many of you would disagree.  Yes, I completely understand the content/value equation – you’re giving me free content and in return I’m giving you access to a little data about me so you can sell ads.   Why not make that blatantly obvious to every user?  Maybe when I get to a site an overlay should say “Welcome!  You have cookies turned off so we’re guessing you don’t want us to track you.  Fair enough.  Click here to pay us $1 or click here to enable cookies and access the site for free.”  It’s now MY choice.

As one article said:

It doesn’t mean that circumventing settings in order to track people is a good idea. If nothing else, it violates users’ assumptions about how their data is being collected and used. When they discover the truth — as they inevitably will — some proportion will be more inclined than ever to support restrictions on companies.

In other words, place nice, be transparent, and treat your customers like adults.  Take “no” for an answer and move on.  Otherwise, some legal authority will move you on.  Is that really so hard?

Enhanced by Zemanta

Leave a comment

Filed under Consulting, digital media, Reality checks, What's Going On