Tag Archives: Omniture

Guessing = Messing

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I read two things this morning while, while superficially unrelated, raised the same issue in my warped mind. I’ll share them with you and would love to hear what you think.
The first piece comes courtesy of the 2010 Omniture Online Analytics Benchmark Survey and the second via comScore figures released by the Newspaper National Network and reported by Media Post. Continue reading

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Filed under Consulting, digital media