May 18, 2009 · 10:51 am
Old at being young
Young at being old
Everything’s on hold within our evolution
Barenaked Ladies
When I first started selling TV in 1978, there was a big push to get agencies to buy on demo ratings instead of just household impressions. Over time, the notion of buying on audience segments became more accepted and today it seems as if I hear more about the 18-49 numbers than I do about households. Except that there’s one problem. Continue reading →
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Tagged as Barenaked Ladies, business, Demo, digital media, facebook, marketing, Marketing and Advertising, Netflix, Nielsen, Nielsen Ratings, Social network, technology, Television
December 3, 2008 · 4:44 pm
I used to be a die-hard Playstation guy. I spent many a happy hour on both the original and the PS2. I had both an original XBox and a 360 and while I liked them, I haven’t really been in deep love. It was kind of an ugly duckling – it had some potential but it was not really there. I’m not a big fan of the controller (maybe I’m not the demo but they’re too damn complex for me) and while I signed up for XBox Live I never saw great benefit in it. Until now. Continue reading →
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Consult Keith 