Tag Archives: media & advertising

August 22, 2011 · 8:55 am

Missing My Wallet

Birthday Cake

Image by Пероша via Flickr

I had a birthday recently and am now firmly ensconced in the 55+ demographic. I know that this doesn’t matter to any of you since my youthful spirit shines brightly. However, it seems to matter a lot to people doing research or trying to sell stuff. What a shame.
This really hit home to me as I was being screened for yet another online survey. I take these for a couple of online music services in order to get the service for free. However, although I live in a nice zip code and am an active consumer (with opinions about everything as you all well know), I screen out of a lot of surveys – my opinions aren’t needed –  and I’m pretty sure it’s the age screen that determines that. Huge mistake, and here’s why. Continue reading →

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August 12, 2011 · 9:11 am

What Fresh Fluke Says About Your Business

Fish

Image by malias via Flickr

A little food talk to end the week.  There was a great article in the Times’ Dining section this week about how technology changes everything.  The dining section?  You bet, and it wasn’t the obvious changes many of us foodies have seen in things such as reservations (Open Table) or reviews (Yelp and way too many others) or discounts (Living Social, GroupOn et. al.).  No, this one was about disintermediation and the business point it made was something we should all keep in the back of our minds.

The piece was about fluke but the change is anything but flukey, as you’ll see. Continue reading →

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August 10, 2011 · 11:03 am

What’s Your Number?

I read a lot of marketing related publications.  Newsletters, blogs, magazines, etc.  Obviously, all of them have written extensively on the change in media and how marketing through those media have been affected.  I think the most recently evolved form of media – social media – gets most of the ink of late, along with mobile although more traditional forms of media such as TV still get the bulk of the investment.

One thing I find disturbing in all of this is a kind of legacy from my TV marketing days:  a focus on the numbers.  I don’t mean obsessive measurement – I’m a big believer in accountability.  What I mean is what Bob Seger wrote about:  feeling like a number. Continue reading →

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