Tag Archives: Marketing and Advertising

Applied music

Serpent in the V&A Museum, London.

I read something today that reminded me of learning to play a musical instrument. For those of you that have never had the pleasure, it’s an interesting process.  I play several instruments (not as well as I used to) and the thing that always stuck me was how hard it was to make something that you KNEW could produce beautiful music actually to do so. Continue reading →

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Filed under Consulting, digital media

Cost Isn’t Value

I read something this morning which I find to be disturbing. It’s a quote from Michael Roth, the Chairman of Interpublic. I’ll get to the quote in a second but the reason why I find it disturbing is that it reveals a fundamental flaw in the media world. It’s not something that’s new but it has had a negative impact for many years and that impact is only increasing. Continue reading →

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Filed under Consulting, digital media, Reality checks