Lots of folks in the tech space spend an awful lot of time on social media. They think about it, design new products to enable it, figure out business plans to market using it, plot ways to make money off of it – it’s a big deal! to a certain extent, I’m one of those folks, since a number of my clients are in the social space and even the ones that aren’t really invested in it want to know more. That means that I think about it a lot as well and I want to share a thought I had about it that I think points everyone in the right direction. Continue reading
Tag Archives: Marketing and Advertising
The Popularity Contest
I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading
Filed under digital media, Helpful Hints
Top Posts of 2010 #2
This was the most read post this year although I think it has a lot more to do with the inclusion of an obscure Monty Python character – Mr. Creosote – than it does the subject matter – a study on how young people are spending their time with media. 
I see him as a referring term in the analytics and I just know people are so upset when they get a rant on digital media and A.D.D. instead of a gross-out session. Then again, maybe what’s going on with peoples’ brains qualifies… Continue reading
Filed under digital media
Consult Keith 