Tag Archives: Jive Software

I’m always amused by the dumb things smart people often do.  Today’s bit of amusement comes in the form of an article from eMarketer about how marketers view and use social media.  Now, I’m the first to recognize that business executives (and regular folks too!) often say one thing and do something completely different (and opposite) which is, in retrospect, short-sighted.  However, this piece demonstrates that the gap between recognizing a strategic imperative and acting upon it is pretty wide when it comes to emerging social media.  But let’s see what you think. Continue reading →