Here’s yet another one for our list of things that make you go “hmm.” It’s a study released by COLLOQUY and the Direct Marketing Association about social media and marketing and it contains a number of interesting facts along with the aforementioned “hmms”. But maybe I’m overreacting so let’s put it out there and see what you think. Continue reading
Tag Archives: Internet marketing
Looking at Two Trends
I wrote the other day about ten trends to watch coming out of the BMO Advertising and Marketing Services Conference. Today I want to dig a little deeper into two of them and discuss why I think they’re relevant even if you’re not an advertising or marketing service business.
Trend number one was the incorporation of technology into other industries. In a nutshell, this means Internet Protocol-based communication systems being mixed into objects such as refrigerators, roadways, and elsewhere. Trend number two, which is an outgrowth of trend number one, is the explosion of data available today. Here’s why you should pay attention. Continue reading
Filed under Consulting, digital media, What's Going On
10 Trends To Watch
As I wrote yesterday, I was fortunate to have been invited to the BMO Capital Markets Advertising and Marketing Services Conference. It’s run by a really smart guy named Dan Salmon, BMO Capital Markets’ Marketing & Advertising equity research analyst. He was the event host which included a full-day agenda of presentations, panels and fireside chats. In Dan’s words: “The conference focused on the changing trends in innovation, technology and consumer behavior and their impact on the marketing and advertising industries.”
I came away from the day with a notebook full of thoughts I want to discuss with you but for today, let me tell you about Dan’s eye-opening presentation that began our day and set everything into context. He identified 10 Trends to Watch and I think you’ll find them of interest. They are:
- The integration of technology into other industries
- The unprecedented explosion of data
- The need to coordinate connections
- Transactional marketing
- The fact that addressable TV is almost here
- The continued rise of in-store marketing
- Reputation management
- The emergence of the digital marketing hub
- New privacy laws
- Brazil
Over the next little bit I want to explore many of these with you since they will affect almost anyone in business over the next year or so. What amazed me (as usual) was how much is going on in marketing that is having an enormous effect on us all while remaining pretty below the radar, particularly with respect to the explosion of data and the push into local digital advertising by a lot of service firms. So have a good weekend and come back Monday ready to think in some new ways.
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Consult Keith 