Tag Archives: facebook

Why I Might Have Unfollowed You

I have been at this blogging thing for over 2,000 posts and 8 years (May of 2008, actually) and I’ve yet to write a political post. Today may be the closest I’ve come although obviously, I’ve used politics to help us appreciate some business points along the way.

I’ve stopped following a few people on Facebook in the last few days, something I’ve rarely done and usually only when the accounts get filled with spam. The folks I unfollowed are people I know personally – I tend not to be Facebook friends with most business associates or random friends of friends. I unfollowed them because this election has brought out the worst in them. I don’t mean that I disagree with their point of view. Many of my closest friends and I hold diametrically opposed political views. I mean that they’ve stopped supporting their views with any sort of facts and are choosing to ignore the facts when they’re presented to them. They are living in the horrible confirmational bias reality that tells them sexism, racism, homophobia, xenophobia, and anti-Semitism are not only OK but the real voice of America as evidenced by this election.

They go on to criticize people for exercising their First Amendment rights to assemble and protest in vitriolic hateful posts. They continue to post outright lies which are easily disproven with a brief search. They dismiss sources such as CNN and the NY Times as biased and won’t believe anything they report, mostly because they disagree with them. They forget that a majority of America voted for a woman and a liberal agenda. Rather than contemplating how to be inclusive of that agenda as we move forward, they post about “taking back” the country, I guess from the majority who voted the other way. They fail to condemn miscreants who bully, threaten, and harm fellow citizens. Their children behave the same way in school. This is shameful, and denying the facts doesn’t mean it isn’t happening.

So I unfollowed them. I welcome the opportunity to discuss politics with folks of all sides as long as we stick to the facts and don’t engage in ad hominem attacks. Hypocrisy is a no-no as well (look up what our newly-elected President was saying four years ago about the unfairness of a popular vote win not translating into an Electoral College win and how people should be marching in the streets!). Those are things I try to do in business as well and so should you. In the meantime, let’s remember that our system doesn’t deny the minority party any ability to influence policy (witness the last 8 years of Republicans slowing/changing/denying Obama‘s policies) and that in two years there’s another chance to change things again.

I’m sorry for using this platform to get his off my chest. I hope you’ve not had to unfollow folks and your friends are more rational than some of mine seem to be. I’m hoping everyone will just calm down a bit and work to be the change each of us wants to see in the world while not building walls. I don’t mean on our borders but those between our fellow citizens and ourselves. The people I unfollowed were doing just that and I’m not having any of it. You?

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Filed under Huh?, Reality checks

You Need To Own It

Since today is something called “Social Media Day” (when is it not?), I’d be remiss if I wrote about something other than a big topic in social media. Depending on your perspective, Facebook announced something yesterday that will either have you jumping for joy or throwing your hands up in frustration. As they put it in their announcement:

Facebook logo Español: Logotipo de Facebook Fr...

(Photo credit: Wikipedia)

We’ve heard from our community that people are still worried about missing important updates from the friends they care about. For people with many connections this is particularly important, as there are a lot of stories for them to see each day. So we are updating News Feed over the coming weeks so that the things posted by the friends you care about are higher up in your News Feed.

Can’t get enough of those pet pictures, I know.  But if you’re a publisher who has carefully cultivated a Facebook community over the last few years, this is really bad news. It decreases the likelihood that your audience will see your posts. When Facebook has become the source of a significant portion of your traffic (research says in the 40% range for many publishers), that’s not good. As an aside, there is more good information on this here.

Of course, the cynic in me wants to remind you that one can always purchase traffic from Facebook via ads and that despite Facebook’s statements that this is only to serve users who want to see those pet photos, it’s really a move to generate more ad activity. That’s fine. Facebook is there to serve its shareholders and it’s a business.

What this should also serve to do is to remind us that we need to own the audience and the platform. We can’t rely on third parties such as Facebook or Google to keep our communities (and content) front and center.  History tells us that the rules will change and that those platforms will come and go (Friendster, MySpace). Your community isn’t a bunch of bedouins who will decamp and follow you anywhere.

I’m always amused when a client asks if they should invest less on their own website and more on building a presence on third parties. You can guess my answer: own it! Do you?

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Filed under Consulting, digital media

Back To The Garden?

Over the weekend, I was thinking about how much the web has changed since I first started using it 20 or so years ago. Putting aside the tremendous improvement in speed (you haven’t lived until you’ve tried to load pages at 28.8kps), almost everything about the web is better. Graphics back then were minimal, video was non-existent. One thing that is the same, however, is that it is open. I think that it was that openness that let the web, accessed via a web browser, become the norm as opposed to the walled gardens such as AOL that were perhaps even more prevalent at the time.

Why am I mentioning this today? I think we are approaching a “back to the future” moment. You see it in what Google and Facebook and others are doing with their versions of a private internet, which I interpret to be a new walled garden. Ostensibly, this is to help users see the web much more quickly. After all, one of the main reasons people use ad blockers is because publishers overload their sites with beacons, graphics, autoplay videos, and the like.  The big guys are asking that pages be cached on their servers, in theory to provide greater speed and less incentive to block the ads.  Maybe it even allows them to substitute ads that they sell in case you can’t fully move your inventory.

The problem with this is the potential for a return to the walled garden.  If you don’t think that could happen, have a look at what happened to Facebook in India.  the company was forbidden to fully launch its internet.org initiative, which was meant to provide free internet access to million who don’t have it.  The problem is that it wasn’t access to the full, open internet at all; only to a series of sites which Facebook permitted.  That, my friends, is exactly what a walled garden looks like.As marketers and publishers, we desperately need a good solution to ad blocking.

As marketers and publishers, we desperately need a good solution to ad blocking.  From my perspective, a return to the era of walled gardens isn’t it.  How about in yours?

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Filed under digital media