What’s in a name? Shakespeare pondered that centuries ago and figured out that the thing would smell as sweet no matter what we called it (and don’t ask me to quote the rest of Romeo and Juliet – not one of my favorites).
That quote came to mind this morning as I read a piece on the battle over two spas’ use of the same name. They’re thousands of miles apart; they don’t draw the same clientele, yet they’re in court over the dispute. The point? Continue reading
Filed under digital media
Image via CrunchBase
One of the annual fire drills in many businesses is the creation of THE FIVE YEAR PLAN. For my money, it’s one of the biggest wastes of executives’ time out there and since, as we all know, stuff rolls downhill, that loss of productivity extends to their staffs.
There was a release this morning from comScore which made me think of this. It’s their annual U.S. Digital Year in Review report and let me tell you why the rant about five year plans came to mind. Continue reading
Filed under digital media
Lots of folks in the tech space spend an awful lot of time on social media. They think about it, design new products to enable it, figure out business plans to market using it, plot ways to make money off of it – it’s a big deal! to a certain extent, I’m one of those folks, since a number of my clients are in the social space and even the ones that aren’t really invested in it want to know more. That means that I think about it a lot as well and I want to share a thought I had about it that I think points everyone in the right direction. Continue reading
Filed under Consulting, digital media, Helpful Hints
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