Tag Archives: Customer satisfaction

Consumer Supression

Happy Election Day! I hope all of you here in the U.S. have voted or will do so before the day’s end. While I’ve often stated we don’t do politics in this space, I’m going to make an exception today and talk about something that’s been going in the political world that I find repugnant. I can hear you all wondering which of the hundred of things from which one can choose I’ll mention!

I’m doing so because today a business point makes the political one (usually it’s the other way around here) and they’re both instructive   Think about your business and businesses in general for a minute.  I know of very few that discourage customers.  Some country clubs and co-op apartment complexes won’t do business with consumers wanting in.  Some professionals in the service sector – doctors, some consultants – are picky about accepting new clients.  That’s about it.  I’m not talking about an overbooked hotel or a full restaurant – they’ll take your money but they don’t have room.  Even when business is going well we all need new customers to keep it going.  We’re not in the business of doing anything that suppresses consumers from becoming customers.  Turning people away in good times discourages them from ever coming back, particularly when we need them the most.

Government’s consumers are voters.  Part of what each citizen receives for their tax dollars along with roads, schools, and protection is the right to vote.  The ability to influence everything else that the government does.  The more citizens that participate in the voting process the more likely it is that those who are elected will reflect the majority will of the people, which is a good thing in my mind.

That’s why the efforts by some to suppress the vote is not only repugnant, but short-sighted.  Government needs customers – voters – just as any business does.  Curtailing voting hours, sending out misinformation about polling places, and positioning poll-watchers to intimidate voters discourage customers.  No business can succeed doing that and maybe that’s why government is failing in many ways.

There is another truth here.  No business can succeed by cheating.   Neither can a political party.  Voter suppression, which seems to be perpetrated by one party almost exclusively – is cheating.  Suppressing the votes in areas that historically have not voted to support your candidates is wrong, and writing it off as “politics” is worse.  When a business sells you something using bait and switch tactics they’re cheating and we all get angry when that deception is discovered.  Maybe this kind of behavior is part of why many people feel disconnected and angry at government?

There are many ways to give feedback to a business these days and many people do so via online reviews and social media.  If you’re being smart about your business you’re listening carefully to it.  You’re certainly not telling customers to go away.  Today is the day when all of us as customers of government have the chance to offer feedback.  I’m intending to offer mine.  I hope you all do the same.  Let’s hope they’re listening.  What do you think?

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Filed under Reality checks, What's Going On

Free Business Idea!

This week’s Foodie topic has to do with my home away from home, the supermarket (head faked you there – it’s not the golf course!).  I don’t know about you but I seem to spend more time dodging folks yakking on their cell phones than I do perusing the specials as I’m pushing my cart around.  While it’s an almost infinite source of comedic relief, it also can be frustrating when items I need are blocked by someone checking their email or confirming a recipe with home base.  Of course, to me that’s a missed opportunity.  Let’s see what you think.

The interior of a T & T store

(Photo credit: Wikipedia)

I rarely go to the market with a menu in mind.  As my wife is sick of hearing, my philosophy is “let’s see what looks good” and building around that.  Once I’ve sorted out the best looking proteins and produce, I will often fire up a favorite recipe app to find inspiration and a bit of guidance (and yes, I stand off to the side and not in an aisle).  What’s missing in this app is the free business idea but it also points to something we all might consider as we’re developing new products.

None of the recipe apps I’ve found are integrated with their locations, meaning the store.  Wouldn’t it be great if the store’s price, inventory, and aisle data (where in the store the product is) could come up as part of the shopping list generated by the recipe?  I can’t tell you how frustrating it is to settle on an idea and then find out the store doesn’t have a key ingredient or they’re out of stock or it’s very expensive or I just can’t find it.

I can hear you telling me about the obvious problem:  all the various food companies and supermarket chains would have to cooperate to produce a common set of data, and why would they do that?  Why should Stop & Shop let Shop Rite see their pricing and inventory (as if it was a secret)?   Because it’s the right thing to do for the customer, and that’s the business point we always must consider.  The reality is that these chains don’t compete that much on regular pricing – a lot of it is on location and specials.  Moreover, if the app is designed to help the customer already in the store, so the cooperation is unlikely to cost much.

If you know of such an app, that integrates recipes with store information, please let me know.  Some smart chain will produce one that’s chain specific; we’d all be better off if there was something universal.  Who’s going to step up and take the free idea?

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Your Customers vs. Your Partners

Here is an interesting story from the folks at MediaBiz that just cuts to the core of almost every business issue.  It points out the Sophie’s Choice created by some older business models in a time when technology is forcing them to change.  First the facts:

DirecTV

DirecTV (Photo credit: Wikipedia)

A handful of DIRECTV subs stopped receiving HBO after the company started blocking the signal on older TV sets that don’t have the encryption standard High-bandwidth Digital Content Protection (HDCP). DIRECTV… recently added HDCP protection to all HBO-owned channels and “will continue rolling out to other premium services in the coming weeks.” The company said affected customers should replace their HDMI connection with a component video cable and a separate audio cable (emphasis added).

Most folks who do so for a living will tell you that HDMI is a better signal (and therefore picture) than component video.  DirecTV also markets itself accurately as providing a better picture to consumers.  Without content, however, there is no service – it’s a big, empty pipe.  It’s the content providers who are insisting on the use of HDCP.  They’re the ones whose business model is most impacted by what they presume is widespread piracy and are insisting on this protection layer.  DirecTV is placed in the untenable position of either losing the content by catering to their partners or telling customers to degrade their pictures and potentially losing customers who can get better video elsewhere using more current technology.

Ultimately, customers pay the bills.  I believe we win when we serve them and while that may, as in this case, cause problems with partners, suppliers, and others, that downside risk vs. that of angry and vocal consumers is minimal.  In this case, the customers who would most notice the downgrade to component video are probably the ones who would know how to cut the cord and get the content they seek elsewhere, hopefully through legitimate means rather than piracy.  As businesspeople, we encourage that illegal behavior by choosing any segment over our customers – witness what the music business did for a very long time.

That’s where I come out.  How do you see it?

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