I spend a lot of time working with clients on the dissemination of content via multiple channels. To oversimplify (I know – I do that so well), it’s all about “write once publish everywhere.” After all, we live in a time of “what I want, when I want it, how I want it.” So you’d think I’m pretty channel-agnostic, right? Wrong. Here’s why. Continue reading
Tag Archives: Cable television
Joined At The Hip
Suppose you went to the supermarket today to buy some vegetables but when you went to pay you were told you had to buy soda as well. The store manager (who you demanded to see, of course) calmly lets you know that the store doesn’t make enough margin on vegetable sales alone while they make a ton on soda so they’ve bundled them together. It’s a financial decision, and the fact that you don’t really drink much soda isn’t their problem. They won’t sell you one without the other. Ridiculous? Maybe for groceries. But you’ve been doing this for years. Continue reading
Filed under Reality checks, Thinking Aloud
For The Love of Ivi
I know – what is he doing writing about some old movie. Well, first of all, the name was For Love of Ivy and my title is different. Second of all, I can hear those of you under 40 asking what the hell I’m talking about.
Let’s start over. I’m not writing about an old movie but about a piece of new technology. OK, the technology itself isn’t that new but the business model may be and if this all pans out, another big change just happened. Did you hear it? Continue reading
Filed under digital media
Consult Keith 