Tag Archives: Business and Economy

Stocking Up

It’s Foodie Friday and the big news this week is the coronavirus. Besides the presidential election here in the US, nothing else seems to be getting nearly as much news coverage and rightly so. It’s a very serious thing, one that could require you to “self-quarantine” for 10 days to two weeks.

One of the more interesting effects that the spread of the virus has caused is people stocking up. It’s impossible to find hand sanitizer, either in a store or online and some enterprising folks are selling $5 bottles of the stuff for hundreds of dollars. Nothing like a little price-gouging, right? In Australia, it’s apparently hard to find toilet paper as Aussies have been stockpiling toilet paper in response to the coronavirus.

I did my regular weekly shop yesterday and the shelves were full of everything except the aforementioned hand sanitizer. It’s interesting. Every time there’s been a mention of a spell of really bad weather, bread, water, and eggs are hard to find as people stock up in case they can’t get out for several days. In this case, several days will extend for much longer and yet as I looked over other carts in the store, nothing seemed different. Maybe they’re not thinking yet about how to make three meals a day with limited access to the outside world.

It got me thinking. Most people don’t have a well-stocked pantry. I’m willing to bet most also don’t have a large, stand-alone freezer. I happen to have both, not because I’m a hoarder but because I like to have a lot of ingredients on hand to be able to deal with whatever meal situation arises. One study estimated that 80% of households don’t make dinner plans until 4pm that day. I try to plan ahead but the reality of work and energy sometimes sets in and those plans get changed. It’s good to have the ability to change up and having the pantry and freezer stocked up make that possible.

There’s a business point to be made here. I’ve worked in places where there was no “stocking up.” Budgets were locked and inflexible. There wasn’t any training system in place to help employees grow their skill sets. There was THE PLAN and that’s what was going to be executed regardless of changing conditions. As businesspeople, we need to think ahead. Not hoard nor overspend on solutions to problems that are highly unlikely to occur. But when there are warning signs, or as in this case, very clear examples, of a situation developing that could impact the business, we need to plan and move quickly. Think about how many businesses’ supply chains from China have been interrupted and you’ll get what I mean. For example, investing in training means that when some folks are absent and unable to work from home you’re covered.

How serious is the coronavirus problem? Watch the news for a few minutes and you’ll see that it’s quite serious. Stock your pantry with staples that will keep – pasta, canned goods, etc. Stock your freezer with frozen veggies and maybe some proteins. Hopefully, this passes quickly. Do the same for your business. Invest in stocking up and you’ll be prepared for any eventuality.

Leave a comment

Filed under food, Helpful Hints, Reality checks, What's Going On

Fried Chicken

It’s Fried Chicken this Foodie Friday. What comes to mind when I mention that dish? Is it the stuff you get from The Colonel or Bojo’s or Popeyes? Maybe it’s a plate of true “southern fried chicken” which is generally on offer at most of the classic BBQ joints here in the South. Whatever you’re thinking, let’s see if we can get you to think a little differently about it today as well as about your business.

At its core, fried chicken is juicy meat surrounded by a crispy coating. From that point, all roads seem to diverge. Is the bird marinated in buttermilk or some other seasoning? Is the coating full of herbs and spices or relatively plain? Is it thick or thin? Are we deep-frying or shallow-frying and in what oil or fat? I vaguely recall my mom making some sort of cornflake encrusted “fried” chicken and I’ll admit we had Shake-N-Bake on many a night. Does that count as fried chicken?

Decisions, decisions, right? But the choices we make can result in a completely different product even if it’s still “fried chicken”. Not many people would mistake Japanese karaage for traditional southern chicken nor Korean Fried Chicken for Kentucky Fried Chicken. Even within the south, Maryland Fried Chicken, which is breaded in just seasoned flour, shallow-fried and served with a cream gravy is very different from what’s generally served throughout the South – marinated bird, deep-fried, coated in flour and often cornstarch and/or baking powder.

All of this is a way to get you to think about your business. First, how is your product different? If you’re promoting “fried chicken,” is there a gap between what the common perception of that product is and what you’re actually marketing? Second, given that your fried chicken is different from most, why is it better than any types that are similar? KFC, Bojangles’, and Popeyes all sell the same product on the surface but it isn’t hard to tell the three of them apart when you try them side by side (I’m a Popeyes guy myself). I’m not sure, however, that you should need to do that comparison if each of their marketing clearly differentiates why their product is different (and better).

Many products fall under broad umbrellas even though there may be substantial differences, just as there are with the types of fried chicken. Our job is to stand out and to make consumers aware of how we’re different and why we’re better. How are you doing that with your fried chicken?

Leave a comment

Filed under food, Helpful Hints

The Maine Event

You may or may not know that in addition to your phone or your web browser tracking your every move that your Internet Service Provider (ISP) does as well. Naturally, they use the data themselves to sell ads or they sell it to others who do so on their behalf.

Last June, the good legislators of Maine passed a bill that prohibits the practice. It’s not revolutionary. Until the current administration took office in 2017, there were Federal regulations that prohibited it as well. To make up for this, in June 2019, Maine Governor Janet Mills signed a law designed to prevent ISPs from “the use, sale, or distribution of a customer’s personal information by internet providers without the express consent of the customer.” The law had bipartisan support and passed the state senate unanimously.

I’ll let MediaPost take it from here:

Broadband carriers are suing to block a Maine privacy bill that requires Internet service providers to obtain consumers’ opt-in consent before drawing on their web activity for ad targeting.

“Protecting customer privacy is a laudable objective that ISPs support,” the major broadband industry organizations write in a complaint filed Friday in U.S. District Court in Maine. “But Maine has not shown — through evidence in the legislative record — that ISPs’ privacy practices are causing any harm whatsoever to consumers.”

Here is where I come out on this and it’s something that might just apply to your business as well. First, privacy is going to become THE issue over the next couple of years as more people become aware of just how ubiquitous tracking is in their lives. There was a frightening report in the Times a couple of weeks ago that detailed just how much information was being collected. Does it seem unreasonable that some folks would like to take back a modicum of control? WE need to respect people’s wishes, or at least make a cogent argument about why they should let us have their data in return for the services we’re providing. I’d gladly give my ISP data if they’d cut the price of my internet service in half. But at least ask me for permission to track me and make me aware of what you’re collecting and why.

Second, ISP’s make an insane amount of money selling broadband access. Don’t buy their stuff about how much they invest in infrastructure – it’s trivial. Do they really need to sell ads on top of this? I’m a capitalist but I’m also a customer-advocate. Know when to say when people. When you’re already drunk on cash from your basic business, maybe it’s time to step away from the bar when you’re starting to treat your customers as a commodity.

When you’re suing to overturn this law, you’re suing your customers, plain and simple. Do any of you believe that having all of your personal data out there for anyone to purchase and use (and it’s out there) isn’t causing harm as the ISP’s allege? It’s a similar situation to the growth of ad blockers – the limit of consumers’ tolerance was hit and suddenly they revolted. This might be a good time to buy stock in VPN companies and the ones that still make dumb phones – text only, minimal tracking. We’ll see, won’t we? But I know for sure that suing and otherwise abusing your customers is a bad idea for any of us.

Leave a comment

Filed under Consulting, digital media, Huh?