Tag Archives: Britney Spears

I saw an article last week in Ad Age about Influencers.  In case you missed it, I’ve linked to it.  The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior.  The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading →